12/05/2024
Black Friday online sales reached a new milestone, with continued expected sales through Cyber Monday to set a record high!
According to Adobe Analytics data, consumers spent a record $10.8 billion online during Black Friday (Nov. 29), up 10.2% year-over-year from $9.8 billion and more than double the $5.03 billion consumers spent online during Black Friday 2017.
Additional, Adobe insights for Black Friday include:
* More than half (55%) of online sales came through a mobile device compared to a desktop. This represented $5.9 billion in spend, up 12.1% year-over-year.
* In addition, one in five online orders placed during the weekend used buy online, pickup in store (BOPIS) fulfillment.
* Cyber Monday online sales expected to come in at $13.2 billion.
"Discounts have exceeded expectations beginning on Thanksgiving, and Cyber Monday has essentially become 'last call' for shoppers looking to get the best deals this season," said Vivek Pandya, lead analyst, Adobe Digital Insights. "We are on track for a Cyber Week, the five-day period between Thanksgiving and Cyber Monday, that crosses the $40 billion mark online and sets a new record for U.S. e-commerce."