03/24/2026
NEW CASE STUDY: From childhood dream to reality: here's what it took.
Read the complete story: https://www.masseranopractices.com/case-studies-details?recordId=recKKsM4R9lL4ldnI
When Dr. Kathleen Gonzales was ready to open Everyday Smiles Pediatric Dentistry in New Windsor, NY, she faced real challenges:
❌ Tight Orange and Rockland County real estate market
❌ The perfect location (Big V Shopping Center) was larger than typical pediatric startups, straining the budget
❌ Zoning required city meeting approval (retail spaces didn't automatically permit dental use)
❌ Full operational setup needed without a separate business consultant
We saw opportunity.
✓ Strategic real estate: Secured the prime Big V Shopping Center location: easy access, ample parking, perfect for families
✓ Creative budgeting: Optimized lease concessions and phased equipment to make the larger space work within budget
✓ Zoning support: Coached Dr. Gonzales through city meeting preparation, she advocated successfully, no delays
✓ Spacious design: 8 operatories (4 equipped from day one) with room to grow, built for comprehensive, long-term care
✓ Comprehensive guidance: Handled real estate, design, construction, and operational setup so Dr. Gonzales could focus on her team and patients
The result? A beautiful, family-friendly practice where kids with special needs and anxious children receive gentle, compassionate care. Dr. Gonzales’ lifelong dream...fulfilled.
Visit the practice: everydaysmilespediatricdentistry.com