01/25/2023
So if you are a novice and don't know where or how to do a basic outline of a business plan.
We have put together a general rudimentary outline of the process.
WARNING Business Plans can range from $200.00 to $2,000000 depending on scope and research and data points, simplicity or complexity.
So remember this particular example is for novice seeking clarity on a new launch or a ancillary service of an existing business. Or if you are pivoting into an additional market.
The principles are basically the same. We will start with:
How to create a quick projections
P & L or pro-forma
Let's start by answering these questions:
A.) What: What the vision of the product or service you propose to the market?
Who: is the client. What is our U.S. P. (Unique Selling Proposition) sometime it's just you!
B.)Where: Where are we launching, locally, regionally, nationally, internationally?
C.) When: What is the launch date and your projected R.O.I. (Return on Investment)
D.) Why: Why now? Why this service? Why your company?
We must support with numbers to substantiate this example
Market share =
Targeted industry (Wigets)
Some homework we must do to the homework figure out our market share or profit margins
Example: Billion dollar industry nationally)
How much market share do we want and where? Locally, regionally, nationally or internationally?
Detemine Current Market share: Your current market share or projected gross sales divided by current local, regional, national or international share of market)
We must project a competitive price point of product or service versus our competitors price points for same service.
New service to the market ( Call a professional or guesstimate!).
Cost to bring to Market This is based on a online service)
(Launch date, labor cost, print, email, Drip campaigns etc..= cost per sale
Price point minus cost of sale equals profits.
How much revenue do we need to project our profit margins
You can project every six months, every year up until as many years, months, days until you recoup the projected initial investment.
Now we project market share for that niche service.
We can
Divide our projected profits by projected market share that tells us projected clients. Please adjust for inflation ( need expert and state source. Same for any industry numbers always reference source. Or hire a CPA who specializes in this industry.
So some items that may go in a typical P&L sheet(s)
Operation Cost
Labor
Staffing
Equipment
Licensing
Outsourcing Fees
Utilities
Admin & Advertising
Printing
Websites
Landing Pages
Cold Calling
Direct Mailing
Email campaigns
Sales Force
CRM Programs
SMS texting campaigns
Demos
You can on an expansion of business or spin off launch a condense version of a business plan. Almost like a presentation proposal or White paper. Nothing fancy!
Typical sections of a Business Plan Outline:
1.)Vision Satement or Mission Satement
2.) Overview of your market Analysis and Analytics
( Give numbers to support the need in the industry.)
Your U.S.P. Unique Selling Proposition is it Because the following
2a.) The lack of this service in the industry?
2b) Your unique price point? Can deliver the product or service cheaper?
2c.) Totally unique Innovation to the industry?
2d.) Marketability (Your ability to market and sell in this industry's space.)
3.) Executive Summary
Management Team:
Bio's, experience, accomplishments in the industry's space
4.) S.W.O.T. ( Homework! Must show here you know and understand your industry!)
Strengths
Weaknesses
Opportunity
Threats
P & Ls SECTION: (Always try and source findings and numbers, or say from my experience in industry or quote an opinion from someone respected in the industry!)
Summary Section: short synopsis of each pertinent bullet point of the entire business plan or presentation.
Hope this helped, any questions or comments just call, post or DM us.
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