10/15/2026
The number buyers care about most isnโt your asking price. Itโs their monthly payment.
Todayโs buyers have choices, and theyโre extremely payment-conscious. An aspirational price that might have worked in a faster market can quickly turn into extra days on market, and eventually a price reduction.
Sometimes a strategic credit that solves the buyerโs payment problem makes more sense than simply cutting the price.
A few weeks after the Fed raised rates, hereโs where we are. Mortgage rates have moved higher. Affordability is tougher. Builders are getting more aggressive with incentives.
But buyers are still buying. Theyโre just far more selective about price, condition, and most of all, their monthly payment.
Here in Orange County, every neighborhood and every price point reacts differently. Thinking about selling?
Send me a DM and letโs look at how buyers will see your home.
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