10/03/2019
Overview: Door-knocking is about follow-up. Unless the lead is very hot, you don’t need to try that hard. You will be coming back again to meet them. Just follow the Mike Ferry script.
WHAT I LEARNED AFTER KNOCKING 50,000 DOORS
THE SFV GUIDE TO KNOCKING
Why we door-knock
Here’s what I learned after knocking on 50,000 doors over 3 years, for 2-4 hours a day. If anyone knows door knocking in the SFV, it’s me.
First off, door knocking is long term. So many people ask me how I do it, and I said, gosh, if you get one listing in the first 6 months, then you’re doing great.
IT’s hard work, but the ultimate question is, what else are you going to do for leads? If you don’t have a concrete answer to that, then door knocking is for you. When I started, I was young and didn’t work my sphere of influence, so I didn’t know what I was doing.
Many of the top producers door knocked religiously when they started. It’s harder to get deals from it now, than before, so it’s a tad outdated. But it’s more effective than cold calling, because they will always remember your face. It’s less effective than open houses, however. We door knock
The only way to door knock is door knock to a schedule. If you plan to do it when you have time, you won’t do it. I’ve driven to my farm so many times when I was new, and just sat in my car, then went back to the office.
It’s incredibly rewarding when you see results, like when people you door knock come to your open house, or people recognize you at a restauraunt.
Mindset with Door-Knocking
The first thing you want to do is to bring something of value. That’s a flyer with one of four things:
A listing nearby
A buyer that you have
An open house youre having this weekend
An event you’re inviting people to
When you have a CONCRETE thing you’re inviting people to,
People will be low energy, you have to just a bit higher than theirs.
This is long term. You will hardly get deals now. Honestly, if you get two listings in your first 6 months, then you should be over the moon. This is long term.
People will slam their doors on you. Don’t push them. You will be coming back, several more times this year.
Script to use
Mike ferry scripts, just listed/sold, when new.
MAke sure to emphasize “when are you planning on moving” and “WHO do you know looking to move?”. Asking yes or no questions will get you a “no”.
It digs it out of them. Everyone’s natural reaction is that they will not buy or sell. You have to use the scripts.
Smile, make enough eye contact, but not too much.
On other occasions, you want to mainly say hi, and update them.
How to follow up
This is a 6-12 month game.
Ok, so you got a lead. I really, really hope you got a phone number or an email. You want to print out a CMA and seller’s listing plan of action, and give it to our front desk to send out for you. You can also drop off in person if you developed a good relationship.
You want to contact them once every one or two months. When following up, give them market updates on comparables, interest rates, or holiday updates. Just checking in is annoying and too sales-y to sellers. Always lead with value. Don’t over think it. They will turn around.
Conclusion:
Door knock if you don’t have a sphere of influence, and are ready to to reap the rewards long term.
The only way to do is to stick to a schedule religiously. That’s why you should join our team.