01/12/2026
Plagerized from another agent thought this is FITTING ESPECIALLY TODAY!
A list of three ###XX doesn’t create choice. It creates friction.
I recently heard this from a friend and what I thought was a good referal source.... "You and your team are/were awesome! I’ll put you on my list of three people I refer” I thanked her—and then pushed back.
Not because I didn’t appreciate the gesture. But because I think lists quietly squander the value for both sellers and buyers.
Here’s why.
When a seller or buyer asks for a referal, that’s a moment of real trust. Handing them three names often turns that trust into homework.
Now they have to • Make three calls • Start three sales processes
• Have three follow-up campaigns to track • and a whole lot of noise
Best case, they’re overwhelmed but somehow choose me.
Worst case, they disengage entirely and go with a random choice.
Referrals shouldn’t be a menu. They should be curated.
In my market of diverse, nuanced, multilingual I’m not the best fit for every buyer or seller and that’s okay. BUT, understanding peoples motivation, needs, communications style, language, complexity… those things matter.
When the clients I am right for close, they leave thoughtful reviews.
They refer friends. THEY COME BACK!
And in none of those cases did they get handed a list of three choices.
Each referral was intentional. Each one reflected what the client actually wanted or needed. Each one was shown that I was listening—not hedging.
Referrals create confidence. Lists create competition.
One builds trust. The other just starts a race.
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