03/23/2020
In real estate, Residential and Commercial Realtors look to build their business in different ways.
We will explore a few of the opportunities, Leads and Referrals.
One can buy potential leads, a list of names that meet your business criteria and then you attempt to qualify those names as a new opportunity.
Some real estate systems are setup to call or text an agent in response to an advertisement on a real estate sign. Are you paying for each of those leads or is the system setup as a value added service?
Again, you need to qualify those potential buyer or tenant opportunities.
Are you calling for leads..check your Do Not Call list...Expired and Cancelled listings can be found on your local MLS?
A lead can come directly to you or to your office from a local or out of state customer that is searching the internet for properties in your area.
Are you promoting yourself and your services across all media as leads can come from random searches on Google and the emphasis is usually to those brokerages and agents who are displayed on the first page of Google.
I am on the first page of Google after 7 years of creating promotional videos, buying PR through Facebook and others, interviews with local media, writing blogs, re-posting content of interest.
Are you promoting your unique real estate services, i.e., Commercial Services, Staging, Property Management, Business Brokerage to residential agents throughout your company and at networking events.
Now lets move on to Referrals.
Your sphere of influence is very important as one source of referrals, while testimonials, social media and reaching out to other agents within and outside your company can also add referral opportunities.
Do you have a unique approach to real estate, i.e., Commercial Services, legal or appraisal background, designer, staging or professional photography.
Develop a system and a approach which will grow new business as there is not one best practice which works for everyone.
Know your strengths and showcase your accomplishments!
Paul Martis-Commercial Managing Broker/Realtor
Commercial Real Estate Boot Camp Instructor
