08/14/2026
What do you say to your seller on day 60 when there still aren't any offers?
1486 Adeline in Oakland just closed, and I've been thinking about why. It wasn't the photos or the staging or anything you'd see on the listing. It was a handful of conversations I could have avoided and didn't.
Anyone who's had a listing go quiet knows the feeling. Showings are steady, the feedback is polite, and then nothing. There are plenty of true things you can point to at that moment β rates, the season, buyers taking their time. All of it real. But if I lean on that too long, my seller ends up carrying a house for another month that they've already mentally moved out of. π
So I went back to them at week four, and again at week eight. I told them where I thought the number needed to be and why I thought it, and we adjusted our pricing strategy each time. Those calls weren't fun. On day 80 we had three offers and one of them closed.
What stuck with me is how much price wants to be treated as a decision you make once at the kitchen table, when really it's something you have to keep revisiting as the market answers back. Nobody warns you that the hardest part of a listing isn't week one. It's week five, when you have to say something your seller doesn't want to hear. π‘
If you've got a listing sitting quiet right now, message me and I'll walk you through the sequence we used here. Happy to share it. And if you've got a client in the East Bay who needs someone patient with a tough listing, I'd welcome the introduction. π€
Oliver Davis Β· Fast Real Estate / eXp Realty
π 628-259-8398 | [email protected] | Oliver Davis Oliver Davis