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Get the latest viewership insights from in The TV Viewership Report for 1H 2022.
09/16/2022

Get the latest viewership insights from in The TV Viewership Report for 1H 2022.

Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertis...

Takeaways for marketers from the IAB’s State of Data Report
09/15/2022

Takeaways for marketers from the IAB’s State of Data Report

Solutions like seller-defined audiences have enticed publishers, but the buy-side finds it less favorable given its inability to solve for measurement.

New Research from AudienceXpress: TV Drives Lower-Funnel Results for CPG Brands
09/14/2022

New Research from AudienceXpress: TV Drives Lower-Funnel Results for CPG Brands

NCSolutions, a leading advertising company focused on the CPG ecosystem, partnered with AudienceXpress to analyze TV's impact on 10 CPG campaigns.

SkyShowtime announces launch date and content line-up
09/08/2022

SkyShowtime announces launch date and content line-up

SkyShowtime announced it will officially launch on 20 September 2022, bringing its offering of entertainment to millions of homes across Europe for the first time.

How TV advertising strengthens brands during economic downturn
09/07/2022

How TV advertising strengthens brands during economic downturn

Advertising in a recession can feel reckless, but keeping TV ads "on-air" during times of economic uncertainty can actually serve you better in the long run.

You’ve probably heard “consistency is key” – and it’s true! Here’s the latest Effectv on the benefits of continuous TV...
08/31/2022

You’ve probably heard “consistency is key” – and it’s true! Here’s the latest Effectv on the benefits of continuous TV .

What’s the right TV ad campaign duration? Is consistency in advertising important? Check out insights & tips for your small business marketing campaign.

NBC and Peacock to Become Exclusive Home of ‘Big Ten Saturday Night’ Football Package Beginning in 2023
08/25/2022

NBC and Peacock to Become Exclusive Home of ‘Big Ten Saturday Night’ Football Package Beginning in 2023

NBCUniversal and the Big Ten Conference announced an agreement for NBC and Peacock to become the exclusive home of Big Ten Saturday Night football, beginning in 2023.

Political ad spend for the 2022 midterm election cycle is projected to reach $8.4 billion total, with nearly $1.5 billio...
08/10/2022

Political ad spend for the 2022 midterm election cycle is projected to reach $8.4 billion total, with nearly $1.5 billion of that going to connected TV.

As ad-supported streaming develops, it may become political advertising’s next frontier.

A study from Comcast Advertising finds FAST viewership has doubled since last year
07/21/2022

A study from Comcast Advertising finds FAST viewership has doubled since last year

Free ad-supported streaming TV (FAST) is heating up! Today, 6 of 10 HHs with CTVs use FAST services. Read what marketers should know in the FAST Report.

As Peacock turns 2, the streamer looks to fly even higher
07/20/2022

As Peacock turns 2, the streamer looks to fly even higher

In just its first couple of years, NBCUniversal's streaming service has grown its audience to include 13 million paid accounts

Join Effectv at Digital Summit in Portland! Effectv’s Luke Fowler, Director of Sales, Pacific Area, will host a discussi...
07/13/2022

Join Effectv at Digital Summit in Portland! Effectv’s Luke Fowler, Director of Sales, Pacific Area, will host a discussion on building data-driven video strategies. Our Effectv team will also be on site to meet attendees and talk about the future of data, video and audiences.

Video advertising is an effective and impactful advertising medium. However, with data, fragmentation and fraud activity challenges.

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