08/31/2026
🏡 SELLERS — THIS IS WHY I TALK ABOUT “SEASON” BEFORE WE EVER PUT A SIGN IN THE YARD.
Florida real estate has seasons. ☀️🌴
Yes, homes sell year-round—but there are absolutely times of the year when buyer activity is stronger and times when the market slows down. That’s why, when I sit down with a seller, we don’t just talk about putting the house on the MLS.
We talk about TIMING. PRICING. EXPECTATIONS. AND THE PLAN.
Right now, we’re in what I consider an off-season period in many parts of Florida.
And here’s something important:
A home can have professional marketing, open houses, multiple showings and buyer activity—and STILL not have an offer yet.
That doesn’t automatically mean the marketing isn’t working.
In fact, if buyers are consistently coming through the door, the market is giving us information.
And sometimes that information is telling us that the PRICE needs to be adjusted.
💥 This is also why I strongly advise sellers not to put themselves under unnecessary pressure by buying their next home before we have a solid plan for selling the current one.
If we spend months discussing a strategy and then the strategy changes—especially if another home is purchased first—suddenly the seller has two properties, two sets of expenses and a MUCH different sense of urgency.
But the Florida market doesn’t know you bought another house.
Buyers don’t know you need to sell quickly.
And unfortunately, the market doesn’t adjust its value because your financial situation changed.
The market is going to market.
That’s why you hire an experienced real estate professional.
Not just to put your house online.
Not just to hold an open house.
Not just to take pictures.
You hire us to give you advice based on experience, market conditions, buyer behavior and the numbers—even when that advice isn’t necessarily what you wanted to hear.
And here’s another part sellers sometimes don’t realize:
REALTORS® INVEST MONEY BEFORE WE EVER GET PAID.
Photography. Marketing. Advertising. Open houses. Signs. Technology. Time. Follow-up. Lead generation. Showing coordination. And countless hours behind the scenes.
There is no paycheck every Friday.
If your home doesn’t close, we don’t get paid.
We take that financial risk because we’re committed to getting your property SOLD.
So when I recommend a listing period that gives us enough time to properly market your home through different parts of the Florida selling season, there is a reason behind it.
When I recommend a price adjustment, there is a reason.
When I recommend selling BEFORE purchasing your next home, there is a reason.
You hired me for my professional advice.
Let me do my job. ❤️🏡
The best transactions happen when the seller and REALTOR® work as a TEAM—following the plan, adjusting when the market speaks and keeping the ultimate goal in sight:
GETTING YOU TO THE CLOSING TABLE. 🔑
🌴 Florida real estate isn’t one-size-fits-all, and neither is the strategy to sell your home.
Renee Box | Broker/Owner
All Properties Realty Group
The Better Way to Sell and Buy Real Estate
Toni Sposato, Lic. Realtor with All Properties Realty GroupAll Properties Realty Group LLCAll Properties Realty GroupDallas Pooley, Lic. Realtor with All Properties Realty GroupMesha Brunson, Lic. Realtor with All Properties Realty GroupBrenda Moye, Realtor , All Properties Realty GroupTamara Casanova, Lic. Prof. Realtor, All Properties Realty Group
