05/03/2025
Dear Friends,
On November 11, 2024, Loy Gooszen, President and co-Founder of Bidder-Up Auction & Marketing Company, alongside his wife Melissa Gooszen, passed away. Loy grew up going to livestock auctions and loved learning the trade in the 1980s at the Missouri Auction School. Loy and Melissa loved working with and serving you through Bidder-Up. We are pleased to announce that Bidder-Up will carry on as KVC Dominion d/b/a Bidder Up with Joel Rydell at the helm.
Many of you know Joel who worked many auctions with Loy. A special thank you to all of those who have worked with Bidder-Up over the years, and especially this last year as Loy carried on without his faithful partner, Melissa, by his side: Georgann Mohr, Pat Howe, Jamie Patton, TE Mayo, Phil Curley, the whole Rydell family, and many more.
Loy’s obituary is below.
Thank you,
Cara Cobb
Loy Dean Gooszen
August 28, 1950-November 11, 2024
Loy Dean Gooszen passed away November 11, 2024. That Loy would pass away on Veteran’s Day was a fitting tribute to a great patriot who served in the Oklahoma National Guard during the Vietnam Era and who also served in the Army Reserve as a commissioned officer from 1976 to 1981, achieving the rank of First Lieutenant. His love of country was steadfast, and a sense of duty remained with him his whole life.
Loy was born in Clinton, Oklahoma, and graduated from Clinton High School. Loy was a farm boy born to Frank and Ila Mae Gooszen, a German Mennonite and a Welsh Methodist-turned-Pentecostal respectively. His school days were punctuated by faith and farm work. Hard work, drive, and tenacity were wired into him and his three sisters—Patty, Bobbie, and Leah Lanette—by time logged in the early morning and late nights tending fields and cattle, collecting eggs, and attending church services. Loy highly valued his upbringing and the things it taught him, and he continued wheat farming well into his adult life.
Loy earned a degree from Central State University in Accounting and eventually a Masters in Business from Oklahoma City University. He was the quintessential small business owner. Loy owned and operated Premiere Products, Corporation for many years, leading a successful home improvements company. Gooszen & Associates, an independent insurance agency, and Bidder-Up Auction & Marketing Company, Inc. continue on. Indeed, having grown up around farm auctions, Loy went to the Missouri Auction School in the 1980s and was well-regarded for his unforgettable bid call, winning at one time State Champ of Oklahoma Auctioneers Association.
Loy met his partner and friend of 49 years, Melissa Lynn Eeds, in the 1970s. She lost him in a high-speed chase down Classen Boulevard when she still loved Camaros and he dealt in Corvettes, before their paths would cross again at Casa Bonita and a bank teller window. Loy and Melissa married at Crown Heights Baptist Church on February 8, 1974. Loy became husband to Melissa and father to Christopher Lee on that day. Chris was Loy’s own. Cara Nicole joined them a few years later. With his passing, he is reunited with Melissa and Chris.
Loy was multi-faceted: wheat farmer, auctioneer, home builder, appraiser, coin and antique collector, prankster, lover of Jesus, dear friend, brother, husband, father, and much more. As he told his grandsons, Christian and Ben (“his boys”) whom he dearly loved, “go everywhere you can, see everything you can, do everything you can.” Loy is survived by his daughter, Cara Nicole and husband Jason Troy Cobb; his grandsons and grand daughter-in-law, Christian and Kennedy Rodriguez and Benjamin Rodriguez; sisters, Patty, Bobbie, and Leah Lanette and brother-in-law Mike Casey; sister-in-law Beth Keith; his many nieces and nephews; and his many colleagues who were both friends and family.
In lieu of flowers, please make donations to Care for OKC, a ministry of FBCOKC that Loy served in and loved.
