05/29/2026
The Biggest Retail Shift Isn’t E-Commerce, It’s Integration
Nearly 70% of retail leaders expect e-commerce to outpace store growth,
BUT physical retail remains critical to performance.
That’s because stores are no longer just for transactions.
They’re for:
• Brand experience
• Customer acquisition
• Convenience fulfillment
• Local market presence
Retail today isn’t online vs. offline.
It’s both — working together.
The best retailers aren’t choosing channels.
They’re integrating them.
And that has huge implications for leasing strategy. rjbrunelli.com (Source: Placer.ai)