Real Estate by Jillian Hugo & Associates

Real Estate by Jillian Hugo & Associates Coldwell Banker River Valley, REALTORS® Originally from Holmen, WI, I have lived in 7 Rivers Region all my life. I also know what it takes to sell your home.

Since 2001, Jillian Hugo guides clients with integrity, strategy, and a commitment to protecting what matters - building lifelong relationships in La Crosse, WI. I graduated from Western Wisconsin Technical College with an Associate degree in Marketing. Not knowing exactly what direction I wanted to go after I graduated, I went to work for my father, Chuck Olson, as his real estate assistant "for the summer". He encouraged me to get my real estate license right away, "just in case" he needed back up. Little did I know, real estate and sales would be my passion! We have since purchased the Coldwell Banker franchise. Along, with my father, Chuck, and brothers, Ryan & Damon, we own and operate Coldwell Banker River Valley, REALTORS. Chuck & I sell full time, while Ryan & Damon concentrate on coaching our other sales associates and managing the day to day operations. We have 4 offices located in La Crosse, Onalaska, Black River Falls & Tomah. We serve Southwestern Wisconsin and Southeast Minnesota. I love what I do, and am so grateful that I get up every day and am able to work with my family. Helping others find a place that they will love calling home is a wonderful opportunity that has been given to me. I am proud to say that my honest enthusiasm and relentless drive are what set me apart. I'm on top of the most innovative marketing strategies to get you the best price possible in the shortest amount of time. I am young, driven, and not ready to settle for anything less than the best! As a Coldwell Banker River Valley associate, I am dedicated to creating exceptional real estate experiences for my customers through the passionate delivery of personal service based on individual needs!

This La Crosse area home combines the space you want with the views you'll love. 🏡It's not just the natural light and op...
09/23/2026

This La Crosse area home combines the space you want with the views you'll love. 🏡

It's not just the natural light and open living space that draws people in.

With a main-floor primary suite, a covered deck, and a $5,000 builder incentive, this home offers the space and low-maintenance lifestyle you've been looking for.

If it checks your boxes, reach out for additional listing information!

Fall is officially here! 🍂The La Crosse area is a beautiful place to enjoy this time of year, with plenty of fun activit...
09/21/2026

Fall is officially here! 🍂

The La Crosse area is a beautiful place to enjoy this time of year, with plenty of fun activities, local events, and ways to get outside and enjoy the season.

Swipe for a few fall plans I’d add to your list, and save this post for later!

I’m Jillian Hugo, your La Crosse Area Real Estate Advisor. Follow along for more.

There are only a few opportunities left with Choice Construction in Cole Addition 9 — and another one is already under c...
09/17/2026

There are only a few opportunities left with Choice Construction in Cole Addition 9 — and another one is already under contract for its buyer. 👏

🏡 957 Clark Lane | Holmen

Featuring the popular Pinyon Pine plan, this home is all about a floor plan that makes everyday life easier.

✨ AMAZING VALUE for the square footage
✨ RATE BUY DOWN OPTION with our preferred lender for qualified buyers
✨ Bright, open main level with just the right amount of separation
✨ Bedrooms positioned for privacy
✨ Lower level ready for future finishing when you want even more space

Here’s the thing — when you’re buying a home, the floor plan matters just as much as the finishes. The Pinyon Pine was designed around how you actually live in your home.

With only a few Choice Construction opportunities remaining in Cole Addition 9, 957 Clark Lane is one to see.

Want the pricing, floor plan + rate buy-down details? Send me a DM.

What does a good buy in Onalaska look like right now? 👀It might look a lot like this.Nearly 2,000 sq ft of finished livi...
09/15/2026

What does a good buy in Onalaska look like right now? 👀

It might look a lot like this.

Nearly 2,000 sq ft of finished living space, a layout that makes sense, a mature backyard, 2-car garage—and a central location that puts schools, shopping, restaurants, I-90 and La Crosse within easy reach.

But it’s the everyday things I think you’ll appreciate most…

☀️ Southern light pouring into the living room
☕ Morning coffee overlooking the backyard
🌿 Dinner outside on the maintenance-free deck
🛏️ A private primary bedroom tucked upstairs
🏡 Extra lower-level space when everyone needs room to spread out

And there’s value beyond the square footage: replacement windows, a roof that’s only 6 years old, a completed home inspection AND a transferable home warranty.

959 Wilson St | Onalaska

If you’ve been waiting for a home where the price, space and location all make sense—this one is worth a look.

📲 Message me for details or to schedule a private showing.

Buying a home in the La Crosse area means having someone in your corner who does more than just send you listings. 🏡Anyo...
09/13/2026

Buying a home in the La Crosse area means having someone in your corner who does more than just send you listings. 🏡

Anyone can pull up a website and browse homes for sale.

What actually matters is having someone who knows when to slow things down and when to tell you the truth, even when it's not what you want to hear.

Finding the house is the easy part. The real job is making sure it's the right one for you, and that you don't overpay or get burned along the way.

I’m Jillian Hugo, your La Crosse Area Real Estate Advisor. Follow along for more.

09/10/2026

Picture this: you wake up to blue skies and peaceful ridge-top views, pour your coffee, step onto the covered porch…and there’s no lawn to mow and no list of outdoor projects waiting for you.

Your day is yours. Take a walk, meet a friend for lunch, travel more—or simply stay home and enjoy the quiet.

That’s the lifestyle waiting here. And there’s only ONE opportunity left.

If you’ve been thinking about downsizing—or simply want a home that gives you more freedom with less maintenance—this zero-step entry condo has everything you need:

✨ 3 bedrooms + home office
✨ 2.5 bathrooms
✨ Main-floor laundry
✨ Walk-in pantry
✨ Zero-step entry
✨ Covered porch for sunset evenings
✨ Open green space behind you
✨ Maintenance-free living

It’s a community where you can know your neighbors while still having the privacy and peaceful space you want.

Less upkeep. More freedom. A simpler way to live—and the last one available.

📩 DM me for the details or to schedule a private showing.

✨ NEW LISTING | NOW AVAILABLE FOR SHOWINGS ✨Some homes are impressive. Some are comfortable. And some manage to bring to...
09/08/2026

✨ NEW LISTING | NOW AVAILABLE FOR SHOWINGS ✨

Some homes are impressive. Some are comfortable. And some manage to bring together the space, flow, character and location you've been looking for.

Welcome to 100 Calla Ct in Onalaska's established Elmwood Hills neighborhood.

With 3,000+ sq ft, soaring ceilings, abundant natural light, a dedicated office, multiple gathering spaces, a spacious primary retreat and a lower level designed for entertaining, this home offers room to live the way you want.

Step outside to the deck, patio and campfire space, then come back inside to enjoy the warmth of the gas fireplace and the thoughtful flow throughout the home.

And the location? Minutes from shopping, dining, schools and I-90, with an easy commute to downtown La Crosse.

The home inspection is complete and a home warranty is included.

🏡 100 Calla Ct | Onalaska, WI
📲 Now available for showings.

Come take a look. You may just find your next home.
https://bit.ly/100callact

Over the years advising clients in the La Crosse area, there are a few things I feel strongly about.The reason? I want t...
08/26/2026

Over the years advising clients in the La Crosse area, there are a few things I feel strongly about.

The reason? I want the best possible outcomes for my clients, which means acting in their best interest, having honest conversations, and setting realistic expectations.

If you're thinking about making a move, I'd love to be your guide. And as always, my inbox is open for your questions.

I’m Jillian Hugo, your La Crosse Area Real Estate Advisor. Follow along for more.

Address

1808 E Main Street
Onalaska, WI
54650

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16083852616

Website

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