Dawn Hougom Real Estate

05/13/2026

Have you thought any more about this concept?

Less mowing.
Less stairs.
Less upkeep.
Less worrying about what happens as we get older.

But at the same time…
People still want privacy.
A yard.
A garage.
A place for grandkids to visit.
Nature.
Neighbors who know each other.

I truly believe there’s a missing option in our area between “staying in a larger home” and “moving into traditional senior housing.”

What if there was a 55+ community designed around:
• Simpler living
• Connection without pressure
• Independence with support available
• Walking trails, green space, and gathering places
• Smaller single-family homes with less maintenance
• A rural feel while still close to healthcare, shopping, and family

Not just a place to live…
A place to enjoy this next chapter.

If something like this existed in our area, would it interest you or someone you know? What would be most important to have included?

05/04/2026

I’ve worked with many 55+ homeowners who tell me the same thing…

“We love our home… but it’s just getting to be too much.”

Too much maintenance.
Too much space to keep up with.
Not enough connection.

And yet—many are not ready for a condo or traditional senior living.

Over the years, I have been thinking about the concept of a single family home community for 55+ that would include:

• Smaller homes—but still your own space
• Walking Trails right outside your door
• A community center to gather, not feel isolated
• The option to have help with maintenance when you want it, especially if you are a snow bird.

A place designed for this stage of life. A rural feeling, but not far from everything.

I’m exploring this concept and would genuinely love your thoughts.

What would your ideal next home/community look like?

Hashtags:

05/01/2026

Black River Falls Retreat!

This stunning 6-bedroom, 5+ bath custom home was already something special—but now with 12 additional acres added, it opens up a whole new vision:

🐎 Horse property potential
🌲 Room to roam, ride, and explore the potential for expansion or
additional building structures.
🌅 Private setting with scenic wooded views
🏡 Over 5,500 sq ft designed for gathering and entertaining

Inside, you’ll find:
• Grand stone fireplace
• Lower-level bar, game room & wine cellar
• Walkout to deck + gazebo overlooking the land

Currently used as a short-term rental, this property offers incredible flexibility as a full-time home, getaway, or investment opportunity.

👉 If you passed on this one before… it might be time to take another look.

📩 Message me for details or a private showing



Listed by: Marta Volden & Dawn Hougom
Coldwell Banker River Valley

Stunning custom home blending country charm with modern comfort on 22+- acres. The inviting red barn-

04/20/2026

What would you do with 28,700 square feet in the heart of downtown La Crosse?

The Radisson Center is one of those properties that doesn’t come along often—because it’s not just about what it is today… it’s about what it could become.

✔️ 28,700 SF total
✔️ Warehouse space with dock access
✔️ Event space with kitchen
✔️ Walkable to riverfront, restaurants, and downtown energy

This unique mix of space creates real flexibility—whether that’s redevelopment, mixed-use, or an owner-user opportunity.

Not every property is move-in ready.
Some are meant to be reimagined.

Take a closer look:
https://www.crexi.com/properties/2449486/wisconsin-radisson-center

If you’ve ever thought about investing, developing, or creating something meaningful in this area, I’d love to connect.



Listed by Cathy Fox Gundersen and Dawn Hougom
Coldwell Banker Commercial River Valley

Land property for sale at 300 2nd St, La Crosse, WI 54601. Visit Crexi.com to read property details & contact the listing broker.

03/23/2026

03/18/2026

How long have you lived in your home?

Under 5 years
5–10 years
10–20 years
20+ years

I’ve been having a lot of conversations lately with homeowners who have lived in their homes for 20+ years and are starting to think about what their next chapter might look like.

Not necessarily selling tomorrow…
Just starting to think.

If that’s you, I’m always happy to be a resource—even if it’s just answering questions or helping you understand your options.

03/04/2026

🚨 Price Improvement! 🚨

Exciting news! The price has just been reduced on this stunning 6 bedroom, 5 bathroom rural country estate in Black River Falls. This incredible property offers space, privacy, and opportunity all in one beautiful setting.

Situated on 10 scenic acres, this estate provides the peaceful lifestyle many buyers are searching for — with the opportunity to purchase an additional 12 acres for even more space to expand, recreate, or invest.

✨ Property Highlights:
• 6 Bedrooms | 5 Bathrooms
• 10 Acres included
• Opportunity for 12 additional acres
• Spacious layout perfect for entertaining or multi-generational living
• Ideal blend of privacy and country living

With this new price improvement, this exceptional country estate is an even better opportunity. Properties with this much space and flexibility don’t come along often!

📩 Message me for more details or to schedule a private showing.



Co-Listed by Dawn Hougom & Marta Volden
Coldwell Banker River Valley Realtors

Click link below for more information.

Stunning custom home blending country charm with modern c...

02/04/2026

✨ Is This Your Year to Downsize and Step Into Your Next Chapter? ✨

Whether you're an empty nester, craving low-maintenance living, or ready to simplify life—downsizing could be the move that sets you free.

Here are a few key steps to help you start preparing:

🧹 Declutter intentionally – Start sorting what to keep, sell, donate, or toss.

📦 Plan your space – Think about what you really need in your next home.

🏡 Get a home valuation – Know what your current home is worth in today’s market.

📅 Set a timeline – Downsizing is a process. Start early and plan ahead.

Thinking about making the move this year? Let's connect and talk options.

📲 DM me to schedule a no-pressure chat.

01/21/2026

Your Next Chapter Deserves More Than a Sign in the Yard.

You’ve built a life in your current home—but now it’s time for something that better suits your lifestyle today. Whether you're dreaming of a community with amenities, less maintenance, or more freedom to travel, I help sellers like you transition smoothly and confidently.

As your listing agent, I don’t just sell homes—I help position your property to attract the right buyers, while guiding you toward a future you’re excited about.

Aging isn't about slowing down—it's about stepping into what’s next. Let’s list your home and find your freedom.