10/09/2026
đ Hurricanes, Vacation Rentals, and Refunds â Why Itâs Not Always an Easy Decision
I wanted to take a moment to explain something that most people probably donât think about when booking a vacation rental, especially when a hurricane enters the picture.
At Coastal South Vacation Rentals, we have a responsibility to two different groups of people: the property owners who trust us with their investments and the guests who trust us with their vacations.
And sometimes, balancing those responsibilities isnât easy.
When a property owner hires a management company like ours, theyâre trusting us to generate revenue to help pay for their investment. Mortgages, insurance, HOA dues, property taxes, maintenance, and utilities donât stop just because a storm is coming.
From a business standpoint, canceling reservations at the last minute is a big deal. That revenue is almost certainly lost, because the chances of rebooking those dates are slim to none. And that financial impact falls primarily on the property owner.
On the other hand, we have guests who have saved their money, taken time off work, and looked forward to their vacation for months. They shouldnât have to choose between losing thousands of dollars and putting their families in a potentially dangerous situation.
Thatâs where things get complicated.
We live along the Gulf Coast. Tropical weather is part of life here. If we canceled every reservation because a tropical storm was forecast to bring some wind and rain, weâd be doing a tremendous disservice to our property owners. Not every storm becomes a hurricane, and not every forecast turns into a dangerous situation.
Thatâs why vacation rental agreements typically contain language stating that refunds are issued when a mandatory evacuation is ordered. It provides a clear, objective point at which a cancellation becomes necessary.
But hereâs where we made a different decision.
Once we were reasonably confident that a hurricane was actually going to impact our area, we made the decision to allow our affected guests to cancel for a full refund or reschedule their stays.
We didnât wait for a mandatory evacuation order.
Why?
Because the last thing I wanted was for a family to feel financially obligated to drive hundreds of miles to the beach, only to arrive and be told they needed to turn around and leave. Or worse, to find themselves stuck in evacuation traffic with a dangerous storm approaching.
I didnât want someone sitting at home, watching the forecast, worried about their familyâs safety, but feeling like they had no choice because theyâd lose the money they spent on their vacation.
That just didnât sit right with me.
Now, that doesnât mean these decisions are easy. We have to balance the financial interests of our owners with doing whatâs right for our guests. And there isnât always a perfect answer.
But I will say this: We are incredibly fortunate to work with property owners who understand that sometimes doing the right thing is more important than the revenue. Every one of our owners has been understanding of the severity of this situation, and Iâm genuinely thankful for that.
I take my responsibility to our owners very seriously. Their properties are investments, and itâs my job to protect those investments and maximize their revenue.
But I also take my responsibility to our guests seriously. And at the end of the day, I have to be able to look at myself in the mirror and know that we treated people fairly.
Sometimes running a business means making decisions that donât make the most financial sense, but make all the sense in the world from a human standpoint.
As this hurricane prepares to make landfall today, weâre asking everyone to please keep the entire Gulf Coast in your thoughts and prayers. Not just Gulf Shores and Orange Beach, but every community, business owner, employee, first responder, and family in the path of this storm.
And I want to ask one more thing.
When this storm passes, the damage is assessed, and officials give us the all clear, please consider coming back to the beach. â¤ď¸
Our coastal communities depend heavily on tourism. The restaurants, shops, charter boats, attractions, cleaning crews, maintenance companies, and countless small businesses that make this area special will need your support as we work to get back to some sense of normalcy.
There will be a time to visit again, enjoy our beautiful beaches, eat at your favorite restaurants, and make those memories you came here to make.
But right now, our priority is getting everyone through this safely.
To our owners, thank you for your trust and understanding.
To our guests, thank you for your patience and compassion as weâve worked through an incredibly difficult situation.
And to our Gulf Coast neighbors, stay safe. Weâre all in this together. â¤ď¸
đ The beach will still be here. And when itâs safe, weâll be ready to welcome you back.