Eichler SoCal

Your #1 resource for sellers and buyers of mid-century modern, modern and contemporary homes.

Real estate company specializing in mid-century and modern homes throughout Southern California.

05/05/2026

For years, the idea of needing 20% down has quietly kept buyers on the sidelines.

But today’s market tells a very different story.

If you’ve been waiting for the “right time,”
it may not be about timing at all—
it may just be about understanding your options.

We specialize in turning uncertainty into strategy.
Let’s explore what’s truly within reach for you.
☎️ 714.376.0212

05/04/2026

Summer Ready😍
Thoughtful design and intentions set.

04/23/2026

Pour Yourself a Gimlet — The Eichler Was Built for This
Picture it: It’s a Saturday evening in 1963. The hi-fi is spinning Sinatra, someone’s husband is manning the blender with entirely too much confidence, and the neighbors have wandered over — through the garden, naturally — because at an Eichler, the party has a way of just finding you. Joseph Eichler didn’t just build houses. He built a lifestyle — one that looked a whole lot like a cocktail in hand, bare feet on warm concrete, and the line between indoors and outdoors dissolving like an ice cube in July. His open floor plans, floor-to-ceiling glass, and signature atriums created something the design world is still chasing: a home where the architecture does the entertaining for you. The pool wasn’t an afterthought — it was sited deliberately, visible from the main living areas, framed by covered overhangs that created that perfect spot just out of the sun. The kitchen was never banished to the back of the house. At an Eichler, you could be fixing drinks and still be in the party — because the whole home was the party.
Here’s what the cocktail party generation figured out, and what buyers are rediscovering today: these homes don’t just shelter your life — they shape it. When your floor plan invites people in, when your glass walls make the sunset part of every dinner, when your atrium turns a Tuesday evening into something that feels like a vacation — you live more generously, more joyfully, more outwardly. They showed up in sheath dresses and slim-cut suits, kicked off their shoes at the door, and let the architecture do exactly what it was born to do. The homes are still doing it. And honestly? The gimlets still taste just as good.

Thinking about buying or selling an Eichler? Kelly Laule with Better Living SoCal Group has spent 20+ years connecting these homes with exactly the right people — the ones who’ll throw open those glass doors and invite the whole neighborhood over.
📞 714.376.0212 | [email protected]

04/22/2026

Some homes are vintage and some dress like it too 😍
What style would your home be dressed in?

03/12/2026

Flat roofs. Post & beam. Walls of glass. 🏡
Not everyone gets it — but you do.
There’s something about a mid-century modern home that just hits differently. And if an Eichler has been on your radar? That’s not an accident.
Whether you’re buying your first one or upgrading to the one that actually feels like you — we know this market inside and out.
No guessing. No games. Just a real plan, built for buyers and sellers who know exactly what they want.
📲 Let’s talk. Your Eichler era starts now.

02/17/2026

When you still look damn good…even on cold rainy days

02/11/2026

EICHLER HOMES • The creator of true California living, treasured by design enthusiasts everywhere.
Joseph Eichler proved that exceptional design doesn’t have to be expensive, that tract housing doesn’t have to be boring, and that modernism isn’t just for museums—it could be for everyone.
And guess what? Orange County has hidden pockets of these mid-century modern gems scattered throughout, with pricing that might actually surprise you.
Floor-to-ceiling windows. Post-and-beam construction. Atriums that blur the line between indoor and outdoor. These aren’t just houses—they’re architectural statements that still feel fresh 70 years later.
Whether you’re a die-hard MCM enthusiast or just starting to fall in love with the style, we know where these rare finds are hiding and how to help you make one yours.
DM us to start your Eichler search 🏡✨

02/11/2025

“We decided to accept a new job offer that required us to relocate out of state but we did not want to sell our home in OC. When the conversation about who we could trust with our home came up, we immediately thought of Kelly. After living in one of Orange’s Eichler tracts for a couple of years we knew who Kelly was based on the incredible feedback we had heard from neighbors. Everyone we’ve met knows her and has very great things to say about her. Kelly is not only extremely knowledgeable about mid centuries and Eichler homes but she understands the neighborhood and market better than anyone. On top of it all she is the most lovely and kind person who will work very hard for you and has your back every step of the way. We had to move very quickly to find a tenant during the holidays but Kelly was confident everything would work out, and it did. We are so happy we chose Kelly to find us a tenant and would highly recommend her for anyone’s real estate needs!”

Courtney Dayao

Leased • $6700/month

12/13/2024

ＯｐｅｎＨｏｕｓｅｓ∙ Ｔｈｉｓｗｅｅｋｅｎｄ
Live 🎶, 🌮 and 🍻Saturday + Sunday 1-4pm
Have you been naughty or nice? ‘Cause we’re droppin’ it like it’s hot, just like Santa sliding down the chimney on Christmas Eve… and if you’ve been nice, this could be yours!
There is no other house like this on the market, and nothing under $1,445,000 in Tustin or North Tustin. This stylish Cliff May home gives you all of the modern flares, amenities, and more — the design of the post and beam, open floor plan, and windows galore that look out over the glowing pool or the warmth from the smoothed concrete fireplace for these holiday evenings. The kitchen has been expanded with everything that you could possibly wish for, with tons of counter space, island, storage, and stainless steel appliances. If you like to entertain or just make this your own personal sanctuary, this will check off everything off.
The yard… oh my! Massive wrap around corner lot space with the focal point of the pool, a large dreamy grass area with avocado trees, and another large space to create whatever your heart desires! You don’t have to settle for a mid-grade home with no personality!
Houses like this rarely come up! Drop into 2025 like it’s hot, a new year glammin’ in style! We hope you’ve been nice, ‘cause there is only one of these.
13082 Wreath Place • Tustin
$1,265,000

10/26/2024

It has truly been a privilege to collaborate with you on the sale of my mother’s home. I chose to work with you after a decade of watching your expertise in selling homes in my Eichler neighborhood, where your thoughtful staging and understanding of both the architectural style and potential buyers consistently led to quick sales at record-setting prices.
Even though my mom’s house wasn’t an Eichler, I knew you would stage and photograph it in a way that highlighted its strong features and attracted the right buyers. The photography, along with your targeted postcard mailers, resulted in multiple cash offers—well above asking—and, once again, you set a record.
What I hadn’t anticipated was the level of time and effort you and your team invested in preparing the home. From selecting and purchasing new light fixtures, electrical switches, and plumbing fixtures to coordinating with your trusted contractors—painters, electricians, plumbers—you took care of every detail. You ensured the property was perfectly polished for photography and the open house, and your exceptional service continued even after the sale, addressing inspector-related improvements with the same care and attention.
You and your team far exceeded my expectations, securing multiple cash offers and a sale price $75,000 over our asking price—when our asking price itself would have set a record! From the first open house to closing in just 11 days—who else could achieve that but Kelly Laule?
Thank you, from the bottom of my heart, for your passion, dedication, and for making this business transaction such a personal, rewarding, and pleasurable experience, as well as for helping to give my mom the resources to live out her life comfortably and without financial constraints!

Steve Flanagan
SOLD 75k over list in one weekend.
We couldn’t more honored and grateful for our wonderful clients loyalty. We know that you can work with anyone and to be your chosen one means the world to us and our families.

Staged by the amazing .staging

10/04/2024

After over 20+ years, we had the honor of being their chosen team 💛 SOLD $1,955,000
Kelly has always been on our radar for 2 decades as local champion for Mid Century modern and specifically Eichlers. She was key in getting our neighborhood designated a local historic district for the city of Orange and is famous for her vision when it comes to upgrading and marketing Eichlers.

Being long time owners there we several things that needed to be done both before and after the sale but right away Kelly and Jill took charge. They had our home upgraded, staged, marketed and ready for sale in under two weeks. We heard our open house was one of the better neighborhood parties in recent months! Once we were in Escrow they moved swiftly and efficiently thru the process of aligning ours and our buyers requirements to insure we closed within 30 days.

It was not easy to move on from our family home of 26 years. Kelly and her team we’re our therapists, cheerleaders, executive directors, and ultimately our friends. Their integrity, empathy and passion were evident throughout our time working together. We highly recommend Betterlivingsocal for your real estate needs.

Pam and Jim Gobright
We set the stage for success for these amazing people. Staging, upgrades and marketing plan to get them off into the next chapter of their life💛

Address

Orange County, CA

Website

http://www.eichlersocal.com/

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