04/10/2024
Once upon a time I ordered food from Taco Bell using their app. I ordered some food (or whatever) and four sauce packets, because I wanted four sauce packets.
When I arrived at the drive-through, the guy gave me a short little speech along the lines of, "Hey, I just wanted to make sure you're having a great day, and give you the best service possible. So I gave you extra sauce packets." He had given me, like, twenty.
I didn't want twenty sauce packets; I wanted four. I couldn't think of a kind way to return the packets, and I'm not someone who keeps that sort of thing in a drawer in home. So I ate my food (adding four sauce packets) and threw away roughly sixteen.
I think about this interaction a lot, because it taught me something about sales. I place huge importance on giving my best to my clients, and on going beyond their expectations to delight them throughout the transaction, which is natively a very stressful transaction.
That said, I wonder if I sometimes do those things to persuade myself of my own worth, rather than out of a desire to improve the client's situation. Like, do they _want_ detailed neighborhood reports to help with offer price? Or do they just want my recommendation? Am I giving sixteen extra packets of hot sauce when I make reports like that?
The answer, of course, will vary from client to client. I'm grateful, though, for that Taco Bell employee, for planting a voice in my brain that occasionally says, "Are you really doing this for them? Or are you stroking your own ego?"