09/11/2026
When you're selling your home, it's easy to focus on what your neighbor's house sold for six months ago.
That's important information.
But buyers aren't choosing between your home and one that sold six months ago.
They're choosing between your home and what's available RIGHT NOW.
That's why I pay close attention to your current competition.
What else can a buyer get for the same money?
β’ Is another home larger?
β’ Does it have more updates?
β’ Does it have a better lot or location?
β’ Has it been sitting on the market?
β’ Have competing sellers reduced their prices?
β’ Is nearby new construction offering incentives?
Recent sales help us understand value.
Current listings help us understand your competition.
And we need to understand both.
That's also why pricing isn't something we decide once and forget about.
If three competing homes hit the market after yours, the landscape has changed.
If two go under contract, that's information too.
The goal is to make sure your home continues to make sense to the buyers who are comparing their options.
Because buyers don't shop for your home in a vacuum.
They're comparing it to everything else their money can buy.