06/27/2026
You see the pink boxes everywhere, but you probably don’t know how the empire actually started. This week, we’re looking at Crumbl , specifically Sawyer Hemsley and Jason McGowan, two guys with zero baking experience who built a $2 billion company using tech-world algorithms.
We’re diving into the full timeline, from the early days in Logan to the massive controversies that followed, including federal labor fines, local copycat lawsuits, and the sudden revenue drop that forced them to change their name.
Listen to the full story at the link in my bio. Stay Nosey 👀
