James Francois Realtor - Coldwell Banker Realty

James Francois Realtor - Coldwell Banker Realty Helping buyers and sellers with their real estate needs. James M.

François offers buyers and sellers throughout Gotha, Winter Garden and Ocoee a prolific skill set and deep dedication to superior customer service. He takes his buyers from search to close by getting to know them, creating a plan of action and staying on top of all details. When meeting with sellers, he determines his clients’ objectives and then designs a winning strategy defined by innovative, f

ar-reaching marketing, competitive pricing and comparative property analysis. No matter how challenging the circumstances, James confidently negotiates the best terms and conditions for his clients.

Real Estate MattersIf you tried to sell your house this year, but couldn't get the price you were hoping for, you’re pro...
08/27/2025

Real Estate Matters

If you tried to sell your house this year, but couldn't get the price you were hoping for, you’re probably feeling frustrated. Maybe you even feel like today’s market let you down. But here’s what you need to know.

History shows the housing market always bounces back. In the ’80s, during the 2008 crisis, and even in 2020, sales dropped, then recovered.

And forecasts show the next rebound should begin in 2026, as mortgage rates ease a bit.

The takeaway: today’s slowdown is temporary.

My job is to watch the market for you and help you be ready for the rebound.

So, let me know: as activity picks up again, will you be ready to put your house back on the market, or do you need to move sooner?



Text me at 407-663-7360 for your real estate questions.

Real Estate MattersAre you still worried about getting stuck in a bidding war? Here’s my advice: don’t let that hold you...
08/25/2025

Real Estate Matters

Are you still worried about getting stuck in a bidding war? Here’s my advice: don’t let that hold you back. They’re a lot less common than they used to be.

Only about 1 in 5 homes faced multiple offers this June. That’s way lower than a few years back. Actually, it’s lower than this time last year, too.

It’s a clear sign the market is rebalancing and buyers have more power again. But how much competition has cooled still depends on your area.

If you want to know what I’m seeing in our local market, DM me.



Text me at 407-663-7360 for your real estate questions.

08/21/2025

Real Estate Matters

Even a small shift in mortgage rates can make a big difference in your monthly payment. Want to stay on top of rate changes and what they mean for your budget? Let’s connect.



Text me at 407-663-7360 for your real estate questions.

Real Estate MattersThe number of condos for sale is growing. Right now, we’ve got the second highest amount we’ve seen i...
08/20/2025

Real Estate Matters

The number of condos for sale is growing.

Right now, we’ve got the second highest amount we’ve seen in the last 3 years. And nearly double the supply we had in early 2022. That opens doors for you.

If you’re looking for a condo, you have more options and less competition. And since there are more for sale, many sellers are more open to negotiating. So, you may be able to get a better price.

Could a condo check more boxes than you expected? Let’s talk about what’s available and see if one might be a good fit for you.



Text me at 407-663-7360 for your real estate questions.

Real Estate MattersNearly half of sellers today are making concessions to close the deal, whether that’s covering closin...
08/18/2025

Real Estate Matters

Nearly half of sellers today are making concessions to close the deal, whether that’s covering closing costs, offering repairs, or even throwing in a few extras.

Why? Because buyers have more options now, and standing out takes strategy.

The good news is, with prices still up roughly 55% over the past five years, most sellers have room to negotiate and still come out ahead.

Want to know which concessions are helping homes sell fastest in our market? Send me a message or drop a comment here.



Text me at 407-663-7360 for your real estate questions.

Real Estate MattersEveryone’s waiting for rates to fall. And according to NAR, the magic number they're hoping for is 6%...
08/14/2025

Real Estate Matters

Everyone’s waiting for rates to fall. And according to NAR, the magic number they're hoping for is 6%. But is that number on the horizon?

Most forecasts say rates will stay in the mid-to-low sixes through the end of next year. But right after the latest weaker than expected jobs report, rates hit their lowest point so far this year (6.55%). And that sparked hope they’re on their way down.

Ultimately, what happens from here all depends on the next round of economic reports. As of right now, experts agree a bit drop isn’t expected, but small changes are possible. Here’s what to watch.

When rates do fall to 6%, it could unlock 5.5 million more buyers. So waiting would mean dealing with a lot more competition. And less negotiating power.

If you’re hoping to buy and you’re able to make the numbers work today, buying now might actually be to your advantage.

Want to talk...



Text me at 407-663-7360 for your real estate questions.

08/13/2025

Real Estate Matters

Almost half of sellers are making concessions right now to get their house sold. If you want to know which concessions are working for sellers in our market, reach out.



Text me at 407-663-7360 for your real estate questions.

Real Estate MattersAre you second guessing if buyers are still out there?Data shows they are. And actually, buyer activi...
08/11/2025

Real Estate Matters

Are you second guessing if buyers are still out there?

Data shows they are. And actually, buyer activity may be picking up.

Online searches for terms like “home for sale” and “homes for sale” recently hit a multi-year high.

Basically, what these lines show, is the search terms “home or homes for sale” is coming up online more than any other time over the last two years.

That’s a clear sign interest is building behind the scenes, and your future buyer might already be looking.

If you’ve been holding off on selling, this might be your signal to get serious, so let’s have that conversation.



Text me at 407-663-7360 for your real estate questions.

Real Estate MattersSelling your house without an agent might feel like a shortcut (and a money saver)… until it costs yo...
08/07/2025

Real Estate Matters

Selling your house without an agent might feel like a shortcut (and a money saver)… until it costs you thousands.

Last year, on average, homes sold with an agent went for 15% more than those that sold without the help of an agent.

And here's why the gap is so big. The market is balancing out. There are more homes for buyers to choose from right now, and that means the strategies that worked a year or two ago won’t work today.

The best agents have the skills and experience to sell in a shifting market. And if you try to sell without that expertise, chances are you’re going to feel it in your bottom line.

So, before you decide to tackle it on your own, let’s have a quick conversation about what’s changing and what’s working right now so you don’t leave money on the table.



Text me at 407-663-7360 for your real estate questions.

Real Estate MattersMore homeowners are missing the mark on pricing in today’s shifting market. And if you make that same...
08/06/2025

Real Estate Matters

More homeowners are missing the mark on pricing in today’s shifting market. And if you make that same mistake, you may wind up facing some difficult choices.

You could drop the price. But now, buyers will wonder what’s wrong with it.

You could take it off the market – and put your move on hold.

Or, you could keep it and rent it out. It sounds simple, until you’re a landlord juggling repairs, leases, and late-night maintenance calls.

None of these things are what you were hoping for. But they happen when you chase last year’s price in this year’s market.

Want to know what your house could sell for in today’s market? DM me.



Text me at 407-663-7360 for your real estate questions.

Real Estate MattersDo you think you need a big down payment to buy a home? Most people believe they need at least 10% do...
08/04/2025

Real Estate Matters

Do you think you need a big down payment to buy a home? Most people believe they need at least 10% down.

The truth is that’s not necessarily the case. Many buyers put down less than that.

The typical down payment for first-time buyers is actually between 6% and 9%. And depending on the home loans you qualify for, you might only need 3.5%, or even 0% down in some cases.

Your down payment might not be as big of a hurdle as you thought. Let’s talk about your options and how to make homeownership possible for you.

If the down payment wasn’t the thing holding you back, would you be ready to start your home search?



Text me at 407-663-7360 for your real estate questions.

Real Estate MattersWe’re halfway through 2025. And, if moving is still on your mind, here’s what you need to know.No mat...
07/31/2025

Real Estate Matters

We’re halfway through 2025. And, if moving is still on your mind, here’s what you need to know.

No matter what you’re hearing in the news, the market may be cooling, but home prices aren’t crashing.

Based on the latest expert forecasts, prices are still expected to rise nationally – just at a slower pace. But this is going to vary by area.
So, DM me to find out what’s happening here and how our current price trends compare to pre-pandemic norms.



Text me at 407-663-7360 for your real estate questions.

Address

Orlando, FL
32819

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 3pm
Sunday 12am - 6pm

Telephone

+14076637360

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