09/14/2026
Why do people buy second homes on the Monterey Peninsula?
In my experience, it usually starts long before they ever look at a house.
They’ve been coming for Car Week or the Pro-Am every year. Their family vacationed here when they were growing up. They’ve rented the same neighborhood summer after summer. They love the golf, hiking, fishing, or coastline. Or they simply want a cool place to spend the summer.
Eventually, visiting turns into a different question:
“Should we just own a place here?”
I’ve seen six patterns come up repeatedly over my 20 years working with second-home buyers here. I put them together in the first post of a new series about buying a second home on the Monterey Peninsula.
If you’ve ever thought about owning a place here, you may recognize yourself in one of them.
https://app.luxurypresence.com/content/site-content/blog-posts/ab4800be-b0d0-4eac-b298-35f7a365e207