Terrence Lomax Coaching

Terrence Lomax Coaching Helping the modern real estate agent build an authentic & magnetic personal brand in today's social media space.

You've spent years building trust in your market. Your past clients love you. Your referrals are solid. Your name carrie...
05/28/2026

You've spent years building trust in your market. Your past clients love you. Your referrals are solid. Your name carries weight.

But here's the thing, 82% of Millennial and Gen Z buyers will skip right past an agent with no presence online. Not because you're not good enough. Because they couldn't find the proof.

Your offline reputation is an asset. But without a social media presence that backs it up, you're invisible to an entire generation of buyers and sellers.

You've already done the hard work. Now it's time to make sure people can see it.
Let's talk about it. 👇

05/27/2026

Most agents don't quit social media because it didn't work. 🤔

They quit because they didn't wait long enough to let it.
Sound familiar? Be honest:
đź’¬ "I get most of my business from referrals anyway."
đź’¬ "I don't have time to figure all of this out."
đź’¬ "I've posted before, and nothing happened."
đź’¬ "I'm not sure it's really for someone like me."
All of that makes sense. And all of it is costing you. 👇

Here's what happens to agents who keep waiting:
❌ The referral pipeline that felt solid starts drying up
❌ A newer agent with half your experience but twice the online presence starts winning listings in YOUR market
❌ Your name stops coming up, because out of sight really does mean out of mind

And here's what happens to agents who show up consistently online:
âś… They get called before they ever make a pitch
âś… Clients already feel like they know them
âś… Referral partners tag them without being asked
âś… Their brand works while they sleep

Social media isn't a magic button. It's not overnight. 🙅🏽
But it IS the most powerful long game a real estate agent can play right now, because it compounds.

Every post. Every story. Every video. 📲
It all builds a body of work that makes you the obvious choice to people you've never even met.

The question isn't whether you can afford to invest in your brand.
It's whether you can afford to keep waiting while someone else builds theirs. ⏳
DM me to learn more about the leverage you've been missing to grow an agent's personal brand on social that builds connection, community, and converts. 👇

05/21/2026

Zillow will sell you a lead. 🏷️
It will not sell you trust.

đź’ˇ The clients worth working with, the ones who respect your time, close without drama, and refer you to people they actually care about, they do not come from a platform that sold your name to three other agents at the same time.

They come from a relationship that was already built before they ever needed you.
🤝 That is the difference between a purchased lead and a relationship built lead.

One is a transaction.
The other is a conversation that has been happening for months, sometimes years, through your content, your presence, your story.

📲 When someone reaches out already saying "I only want to work with you," that is not luck. That is what a personal brand does quietly, and consistently, over time.
You stop competing on price. You stop fighting for attention at the table. âś… Because closing the deals you actually want requires the right person to trust you first.
That kind of leverage is not for sale on any platform.

DM me to learn more about the leverage you have been missing to grow an agent personal brand on social that builds connection, community and converts. 🔑

Most agents aren’t losing business because they’re bad at real estate. They’re losing it because no one can find them on...
05/20/2026

Most agents aren’t losing business because they’re bad at real estate. They’re losing it because no one can find them online.
If you’re posting consistently but still not seeing results, this is for you.

05/12/2026

Let me be honest with you about something most agents get completely wrong when they start showing up on social media. 👇

The first thing they check after posting?
Likes. Followers. Views.
And I get it, those numbers feel like proof that what you’re doing is working. But here’s what I’ve learned after working in this space: vanity metrics will have you quitting on a strategy that’s actually working.

Here’s what I mean.
An agent posts a video. It gets 47 views and 12 likes. They feel deflated. They think, “This isn’t working.” So they stop.

But what they didn’t see? Three of those 47 people went to their profile. One of them saved their contact info. And two weeks later, one of them sent a DM ready to talk about listing their home.

That post didn’t go viral. But it converted.
Likes don’t pay your commission. Connections do.

So when I’m evaluating whether a client’s social media is actually working, I’m not starting with follower count. I’m asking:
→ Are people saving your content?
→ Are they sharing it with someone they know?
→ Are they clicking through to learn more about you?
→ Are they sliding into your DMs — even just to say “this was helpful”?
→ Are people mentioning your name in conversations because of something they saw you post?

That’s the real data. That’s your brand building trust in real time, quietly, consistently, in the background.

Followers are a byproduct of doing the right things well. They’re not the goal.
Stop measuring your impact by what’s easy to count. Start measuring it by what actually moves your business forward.

The agents who understand this are the ones who never stop. And they’re the ones who win. 🏆

05/07/2026

“Nobody hired you just because of your license. They hired you because of your relationship.”

Let that sink in for a second.
Your license gets you in the game. The trust built around who you are as a human, and the expertise you’ve gained along the way as a brand is what wins it.

For example, our .agency client Brooke didn’t land a million dollar+ listing referral because she passed her exam. She landed it because she showed up with clear intention consistently, built her presence, and when a stranger was told about her, she went to check her out; then her social media content did all of the talking to make her the only choice, before she said a single word.

Multiple people referred her name. The potential seller looked at her Instagram. And she knew. she just knew. Because she felt it. Period.

That’s not luck. That’s what intentional brand building does over time.
In 2026, relationships don’t start at the open house. They start in the scroll. People are watching your stories, studying your content, and deciding whether they trust you, long before they ever reach out.

Just like in real life, trust is built through consistency, authenticity, and showing up with clear purpose. Social media is just the new neighborhood. And if you’re not present there in a meaningful way, know that another agent is building that relationship with your future client right now instead of you.

The agents winning aren’t the ones with the most listings. They’re the ones people both feel like they already know, and that have built that deeper level of connection/trust that makes them say “thats it. thats who I am hiring”

Build the relationship first. The business follows.

This is what building your brand actually does. Brooke wasn’t waiting for a DM anymore, she was being chosen.A million d...
05/06/2026

This is what building your brand actually does.

Brooke wasn’t waiting for a DM anymore, she was being chosen.
A million dollar+ listing referral. Multiple people vouching for her name. And when the client went to check her out… her social media sealed it before she even said a word.

Brooke trusted the process, stayed consistent, and built a presence that speaks for her before she even walks in the room.

Now she just has to show up and close it. đź’Ľ

This is the Journi effect. Your brand working for you 24/7, attracting the right people, building trust at scale, and turning your reputation into revenue.

Are you still waiting for someone to find you? Or are you ready to be the one they choose?

05/04/2026

As an Orange County agent Ashley knew she was good at her job.

The problem? So was everyone else in her market.
She was up against agents with years of name recognition, bigger teams, and established referral networks. On paper, it looked like an uphill battle.
But here’s what most agents get wrong, you don’t beat a saturated market using social media by simply “posting more”. You beat it by being clearer about who you are and who you serve. Putting out content that’s specific and tailored directly to them.
So that’s what she did. She shared her story. Her niche. Her voice, positioned in a way that made her impossible to ignore in the market she was going after.
The result? She stopped feeling like one of a hundred agents and started showing up like the only one for her client.
A saturated market doesn’t mean there’s no room for you. It means there’s no room for a watered-down version of you. There’s no room for marketing like a generic agent. You might as well be invisible.
Ashley went all in on her agent brand. And her ideal market started to take notice.
This is the work we do at Journi.
Let’s talk about it. 👇

Most agents are active on social media. Very few are actually known.Here’s the difference...
04/30/2026

Most agents are active on social media. Very few are actually known.
Here’s the difference...

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