Rusty Hanna Group

05/19/2026

Obtaining multiple offers doesn't happen by accident.

After 25 years in this market, I've learned that a multiple-offer scenario is something you engineer .. not something you hope for. It happens when a home is priced correctly, presented well, and marketed to the right buyers at the right moment. When you do those things, competition follows.

And when competition arrives, how you manage it determines how the story ends.

Here's the framework I use to position my sellers to win in that moment:

1. Price to attract .. not to leave money on the table. The right price creates urgency. Urgency creates competition. Competition creates leverage.

2. Set the stage before offers come in. I make sure my sellers know exactly what to expect .. so when multiple offers land, we're executing a plan, not reacting to one.

3. Call for Highest & Best at the right moment. It levels the field, creates urgency, and puts all options in front of us at the same time .. typically with a 24-48 hour deadline.

4. Evaluate the full picture .. not just price. Cash vs. financing. Contingencies. Closing timeline. Earnest money. Pre-approval quality. The highest number isn't always the best deal.

5. Counter strategically when needed. We're never locked into accept or reject. A targeted counter on the right terms can get to a better outcome without starting over.

The goal isn't to get the most offers. It's to get the right offer from the right buyer .. and then close it.

If you're thinking about selling in Parkland, this is worth a read before you list👇

🔗 https://homesofparkland.com/how-to-handle-multiple-offers-as-a-parkland-seller/

Getting multiple offers feels like the best problem to have. But mishandling a multiple-offer situation is one of the most common ways Parkland sellers leave

04/28/2026

Most Parkland sellers spend more time choosing a contractor than choosing the agent who will manage the largest financial transaction of their year.

https://homesofparkland.com/how-to-choose-the-right-agent-to-sell-your-parkland-home/

Having been a part of some of Parkland's most exclusive sales, I know what separates a transaction that closes at the right number from one that quietly costs a seller $40,000 they never get back.

Here's what to ask every agent you interview:
✅ What is your average sale-to-list ratio on Parkland listings specifically?
✅ How many of your listings required a price reduction in the past 12 months?
✅ Walk me through your marketing plan for MY home — not a generic checklist.

I wrote the full guide on the Homes of Parkland blog — the framework, the red flags, and the questions most sellers never think to ask.

Come with the hard questions. I'll answer every one.

Most sellers spend more time choosing a contractor than choosing the agent who will manage the largest financial transaction of their year. Here's the

04/14/2026

I had a conversation last week with a Parkland homeowner who was convinced their home was worth exactly what Zillow told them.

It wasn’t. It was worth more.

But here’s the thing — that gap could just as easily go the other way. And when it does, sellers pay for it in sitting days, price reductions, and negotiating leverage lost.

Zillow’s Zestimate is a starting point at best. In a market like Parkland — where community, lot position, school zones, and HOA structure all drive real pricing differences — it’s not enough.

I wrote a full breakdown on my Homes of Parkland blog: why the algorithm gets it wrong, what actually drives value here, and how to get a number you can actually trust before you make a move.

https://homesofparkland.com/zillow-gets-parkland-wrong-heres-what-your-home-is-actually-worth/

If you've been using Zillow's Zestimate to track your home's value, you may be making financial decisions based on a number that's significantly off. Here's

04/02/2026

Is Parkland Real Estate a Good Investment in 2026?

Short answer? Yes — and here's why I believe that after 25+ years of watching this market up close.

Parkland has consistently outperformed surrounding South Florida communities when it comes to holding value, quality of life, and long-term appreciation. A-rated schools. Gated communities. Low crime. Beautiful neighborhoods. These aren't just selling points — they're the fundamentals that protect your investment when other markets soften.

What I'm seeing right now:
✅ Inventory has normalized, giving buyers more options than they had in 2021–2022
✅ Sellers who price correctly are still moving homes at strong numbers
✅ The lifestyle demand for Parkland isn't going anywhere

Whether you're buying your forever home, relocating to South Florida, or thinking about what your current home is worth in today's market — this is a conversation worth having.

I wrote a full breakdown on this topic over on HomesOfParkland.com. It covers what the data is saying, which community types are holding value best, and what both buyers and sellers should know heading into the rest of 2026.

👉 Read it here: https://homesofparkland.com/is-parkland-real-estate-a-good-investment-in-2026/

Have questions about your specific situation? Drop a comment or send me a message — happy to talk through it.

hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag

With prices off their peak and more inventory available than in years, the question every buyer and owner should be asking honestly — and the data that helps

03/27/2026

🏡 Is the HOA at Parkland Golf & Country Club Worth It?

It's one of the first questions buyers ask, and after helping many families buy and sell in this community, the answer from residents is almost always a resounding yes.

Here's what the all-in monthly cost of approximately $1,200 in HOA dues and Sports Club membership actually gets you:

✅ A 43,000 sq ft Sports Clubhouse
✅ 5 swimming pools, hot tub & outdoor cabanas
✅ Professional fitness center & spa
✅ 10 Har-Tru tennis courts + pickleball
✅ Multiple dining venues with live music
✅ Kids Center & robust programming calendar
✅ 24/7 gated security across 790 stunning acres
✅ A Greg Norman-designed championship golf course (optional membership)

And then there's the schools. PGCC feeds into Marjory Stoneman Douglas High School, Westglades Middle, and top-rated elementary schools — meaning families often find the premium pays for itself compared to private school tuition.

Homes range from coach homes starting around $650K to custom estates well above $6 Million.

If you're considering buying or selling at Parkland Golf & Country Club, I'd love to chat.

👇 Read the full breakdown here:
https://homesofparkland.com/parkland-golf-country-club-is-the-hoa-worth-it/

hashtag hashtag hashtag hashtag hashtag hashtag hashtag

Before you fall in love with the address, understand what you're actually paying for — and why most residents say they'd do it again in a heartbeat.

03/25/2026

After 25+ years in the South Florida real estate market, I built something I wish had existed for the city of Parkland from day one.

Meet HomesOfParkland.com — a resource I created specifically for anyone buying or selling within this wonderful community. Not a generic real estate portal. Not a lead capture page. A real, locally focused tool built by someone who knows Parkland street by street.

What makes it different? It combines the power of the Sotheby's International Realty global branding - one of the most recognized names in luxury real estate worldwide - with the kind of hyper-local expertise that only comes from spending decades in this specific market. Global reach. Local depth. All in one place.

Did you know the site includes:
🔍 Full City-Wide Search — Every active listing in Parkland, with the depth and filters you actually need to make smart decisions.

🏘️ Community-Specific Search — Want to focus on Heron Bay? Parkland Golf & Country Club? Cascata? Search inside the neighborhoods that matter to you.

💰 Seller Home Valuations — Wondering what your home is worth in today's market? Get a real valuation right from the site.

📋 Step-by-Step Buyer & Seller Guides — The most important things you need to know, laid out clearly so nothing catches you off guard.

Parkland is a special place to live. The people who call it home deserve a resource that treats it that way.

If you're thinking about your next move — or just curious — start here:
👉 www.HomesOfParkland.com

And as always, I'm just a call or message away.

Discover Parkland homes and real estate insights with local expert Rusty Hanna. Explore listings, communities, and resources to guide your next move.

03/24/2026

Spring Break 2026 🌴
-•-•-
Something I realized on this trip, and not to be sad about, but we only have 3 more of these before Kenzie heads off to college 🤯
-•-•-
I’m not ready for it. At all.
-•-•-
In the meantime … we are going to enjoy every second of these beautiful girls and their love of making memories. Being able to travel as a family for so many years is right at the top of the list of life’s greatest treasures.
-•-•-

•

03/15/2026

Today We Celebrate 🎉
-•-•-
We celebrate the woman who makes each of us a better person. The woman who’s Bold & Fearless. The woman whose mind is Creative & Brilliant.
-•-•-
There’s a phrase around these parts. “Your life would be so boring without me” 🤣🤣🤣 No truer words have ever been said.
-•-•-
You bring us everything good, great and special that this life has to offer. You’re our leader of comfort and crazy 🤪 And let’s be honest; the crazy is the best part.
-•-•-
This life and world have enough of the ordinary. We are lucky enough to be surrounded by the Extraordinary. You are extraordinary.
-•-•-
We love and adore you, Gorgeous.
We wish you the very happiest of birthdays.
-•-•-
32 is gonna be the best year yet 😉😘

•

03/05/2026

Your Tropical Paradise Awaits
-•-•-
A Private Retreat in the heart of East Boca Raton. Situated on the iconic grounds of
-•-•-
Indulge in the best of the best when it comes to outdoor living & entertaining. The ultimate relaxation.
-•-•-
Offered at $10,900,000
-•-•-
Exclusively Listed by:


-•-•-
🔻 🄲🄾🄽🅃🄰🄲🅃
𝐑𝐔𝐒𝐓𝐘 𝐇𝐀𝐍𝐍𝐀, 𝖦𝗅𝗈𝖻𝖺𝗅 𝖱𝖾𝖺𝗅 𝖤𝗌𝗍𝖺𝗍𝖾 𝖠𝖽𝗏𝗂𝗌𝗈𝗋
𝟫𝟧𝟦-𝟦𝟦𝟦-𝟪𝟨𝟪𝟨
𝗋𝗁𝖺𝗇𝗇𝖺@𝗈𝗇𝖾𝗌𝗈𝗍𝗁𝖾𝖻𝗒𝗌𝗋𝖾𝖺𝗅𝗍𝗒.𝖼𝗈𝗆
𝙇𝙊𝘾𝘼𝙇. 𝙉𝘼𝙏𝙄𝙊𝙉𝘼𝙇. 𝙂𝙇𝙊𝘽𝘼𝙇. @𝙤𝙣𝙚𝙨𝙞𝙧
🔻
𝗐𝗐𝗐.𝖱𝗎𝗌𝗍𝗒𝖧𝖺𝗇𝗇𝖺.𝖼𝗈𝗆
🔻
𝐟𝐨𝐥𝐥𝐨𝐰 @𝐫𝐮𝐬𝐭𝐲𝐡𝐚𝐧𝐧𝐚
•
•

02/10/2026

CLOSED & FUNDED🍾
-•-•-
I’m super proud, and incredibly thankful, to be surrounded by clients and friends who trust in me to handle these very important transactions for their clients and friends 💪🏼
-•-•-
Huge Congratulations on your first investment ‼️
-•-•-
“I’m going to build a real estate empire”
-•-•-
Those who know him don’t doubt that for half a second. Driven. Humble. Focused. Special Human.
-•-•-
Excited to be a valued partner in the journey
-•-•-
🔻 🄲🄾🄽🅃🄰🄲🅃
𝐑𝐔𝐒𝐓𝐘 𝐇𝐀𝐍𝐍𝐀, 𝖦𝗅𝗈𝖻𝖺𝗅 𝖱𝖾𝖺𝗅 𝖤𝗌𝗍𝖺𝗍𝖾 𝖠𝖽𝗏𝗂𝗌𝗈𝗋
𝟫𝟧𝟦-𝟦𝟦𝟦-𝟪𝟨𝟪𝟨
𝗋𝗁𝖺𝗇𝗇𝖺@𝗈𝗇𝖾𝗌𝗈𝗍𝗁𝖾𝖻𝗒𝗌𝗋𝖾𝖺𝗅𝗍𝗒.𝖼𝗈𝗆
𝙇𝙊𝘾𝘼𝙇. 𝙉𝘼𝙏𝙄𝙊𝙉𝘼𝙇. 𝙂𝙇𝙊𝘽𝘼𝙇. @𝙤𝙣𝙚𝙨𝙞𝙧
🔻
𝗐𝗐𝗐.𝖱𝗎𝗌𝗍𝗒𝖧𝖺𝗇𝗇𝖺.𝖼𝗈𝗆
𝗐𝗐𝗐.𝗁𝗈𝗆𝖾𝗌𝗈𝖿𝗉𝖺𝗋𝗄𝗅𝖺𝗇𝖽.𝖼𝗈𝗆
🔻
𝐟𝐨𝐥𝐥𝐨𝐰 @𝐫𝐮𝐬𝐭𝐲𝐡𝐚𝐧𝐧𝐚
•
•

01/02/2026

💫CLOSED & FUNDED💫
-•-•-
Belief, Perseverance & Trust
-•-•-
Three words which are sometimes needed in abundance while working towards your goals
-•-•-
We are immensely proud to have represented the Sellers on the sale of their stunning home in Addison Estates
-•-•-
Situated on the iconic grounds of the Boca Raton Hotel and Club, this timeless masterpiece has found its new owners
-•-•-
Listed and Sold Exclusively by:


-•-•-
Congratulations to all parties involved .. and our best wishes for New Beginnings!!
-•-•-
📸 .photography
-•-•-
🔻 🄲🄾🄽🅃🄰🄲🅃
𝐑𝐔𝐒𝐓𝐘 𝐇𝐀𝐍𝐍𝐀, 𝖦𝗅𝗈𝖻𝖺𝗅 𝖱𝖾𝖺𝗅 𝖤𝗌𝗍𝖺𝗍𝖾 𝖠𝖽𝗏𝗂𝗌𝗈𝗋
𝟫𝟧𝟦-𝟦𝟦𝟦-𝟪𝟨𝟪𝟨
𝗋𝗁𝖺𝗇𝗇𝖺@𝗈𝗇𝖾𝗌𝗈𝗍𝗁𝖾𝖻𝗒𝗌𝗋𝖾𝖺𝗅𝗍𝗒.𝖼𝗈𝗆
𝙇𝙊𝘾𝘼𝙇. 𝙉𝘼𝙏𝙄𝙊𝙉𝘼𝙇. 𝙂𝙇𝙊𝘽𝘼𝙇. @𝙤𝙣𝙚𝙨𝙞𝙧
🔻
𝗐𝗐𝗐.𝖱𝗎𝗌𝗍𝗒𝖧𝖺𝗇𝗇𝖺.𝖼𝗈𝗆
🔻
𝐟𝐨𝐥𝐥𝐨𝐰 @𝐫𝐮𝐬𝐭𝐲𝐡𝐚𝐧𝐧𝐚
•
•