07/03/2023
Real estate today is confusing enough, am I right?
Picture yourself in the shoes of buyers.
You see a property- you LOVE it.
The saying, "Here today, gone tomorrow" could NEVER be more true!
Buyer clicks on your listing.
You've got an automated response set up in your CRM or website, and btw- good for you for that!
Immediate response is imperative today- you may very likely be missing out on THE MOST IMPORTANT next step!
Agent: You're notified that your CRM just captured a new lead.
What's happening in the mind of that buyer at that moment is:
"Gee, that's great- an email thanking me for visiting their website. Just like the other 30 responses I've gotten."
As agents we know that buyers will move on to the next agent and ask the EXACT same question if they don't receive an immediate response.
It's just the nature of buyers today.
Sometimes we just aren't able to give them a PERSONAL RESPONSE at that second. I get that.
I'm going to say something here that will send most real estate gurus into a MAJOR TAILSPIN.
Real estate isn't always a numbers game.
When you are creating your business plan you're told that it's about the numbers.
The more contacts you make the more successful you'll be.
That's true- in part.
BUT, when buyers and sellers feel like they are JUST a number- you are losing the personal connection and that PERSONAL CONNECTION can be the difference between a lifelong relationship that creates trust and referrals and a one time transaction IF you're even able to connect to make that transaction happen.
You can't always drop everything you're doing at that moment.
I get it, believe me.
But by being creative and having a plan to respond with a personal touch and thinking "outside the box" will make you memorable and top of mind.
If you don't use your NOTES app in your phone, you are TOTALLY MISSING OUT!
Create a friendly message, maybe something like:
"Hi there!
I'm so excited you found my listing and reached out to me-
I get that time is SUPER IMPORTANT these days in the real estate market- believe me- I GET IT!
I'm with a client at this very moment and I want to respect their time just as I do yours!
I will get back to you within the hour~
I'm looking forward to connecting with you!"
Copy and paste it into a text to that new lead, be sure to include their name!
Letting them know a timeframe they can expect to hear from you is extremely important.
Then be sure and DO IT.
Follow up is key to building that immediate rapport with that new lead!