10/07/2026
2027 Business Planning Workshop with David Krieger (David Krieger)
Missed it? Comment “2027” and we’ll send over all of the notes and takeaways 👇
Real estate is a contact sport.
Belly to Belly … That’s the whole business...
Almost every deal happens because two people talked. Not because of a post, an ad or a CRM drip. Because of a conversation.
There are only 3 ways to build a real estate business:
1️⃣ Wait for it. Hope your friends remember you. This is what most agents do, and most agents haven’t closed a deal this year.
2️⃣ Buy it. Paid leads work, but they should be a small slice of your business, not all of it.
3️⃣ Earn it through contact. Calls, coffees, DMs, open houses, client events.
The third one is the only one that lasts.
Here’s the math that should get every Philly agent off the couch. Open your phone and scroll to the bottom of your contacts. Say you’ve got 2,000 people in there. About 5% of households buy or sell every year. That’s around 100 deals sitting in your phone right now.
When one of them buys with someone else, that’s tough love: it’s on you. You weren’t in contact.
What contact actually looks like:
→ 5 to 7 real conversations a day. Hit that consistently and you can’t avoid success.
→ Do the Database Twice. Call A and Z today, B and Y tomorrow. Get your list to zero.
→ Ask about them using FORD: family, occupation, recreation, dreams.
→ When they ask “how’s real estate?” don’t say “great.” Say “it depends.” Then talk about the market.
→ Protect your calendar. One agent in the room has blocked 9 to 1, five days a week, for 7 years. He closed 74 deals last year.
Nobody wins a contact sport from the sidelines
