Public Relations: The world of communications and PR has changed. Mass media and trade media relations, sponsorships, corporate blogs, social networks, Twitter, Google, YouTube and mobile are all part of the game now. Today’s oversaturated market requires a PR team that realizes these are no longer separate channels, but part of an integrated strategy that helps you stand out, speak up, educate an
d inspire. It’s about communicating the right message to the right audience so you can break through the clutter and deliver real marketing ROI. Corporate Communications: Effective corporate communications helps organizations explain their mission, vision and values in a cohesive message to employees and stakeholders. At Maven, we understand that a successful corporate communications program considers both the internal and external messages in order to create a common strategic framework. Internally, our team works closely with your organization to create campaigns that address communication gaps, improve collaboration between managers and employees and encourage engagement to drive better business outcomes. Externally, our team works to help shape your target audience’s perception of your organization’s brand, image and reputation for improved results and stronger relationships with key constituents. In times of crisis, Maven has always believed that the best offense is a good defense. And no, that defense does not mean shutting off the lights and pretending no one is home. From criminal investigations and food contaminations to real estate development and corporate mergers, our crisis team has the experience necessary to ensure your reputation remains intact. Our approach includes an integrated 360 degree view of potential issues, risks, tools and communications channels, including how to manage and respond to crises online. Social Media Strategies: Social media has forever changed the way we communicate with companies and brands. Today, anyone with a mobile phone or internet access can impact sales, influence change and make or break company reputations. To harness the power of this growing medium, you need more than an intern and a page. You need measurable goals and an actionable plan. Whether it’s creating thought leaders, promoting new products, building brand evangelists or driving sales, we help companies create a social media strategy that helps achieve their business objectives. Our analytics-driven approach means we measure real results, not made-up-metrics. Our team walks you through every step of the process to ensure your company has the tools it needs to succeed in today’s social landscape, including:
- Content Strategy and Editorial Development
- Best Practices Coaching and Audience Building
- Competitive Assessment and Platform Identification
- Crisis Management and Response
- Training
- Analytics, Monitoring and Support
