06/22/2026
Most investors spend so much time thinking about what to say to a seller that they forget to ask the most important question:
👉 What does the seller actually need?
When people hear "seller financing," they often assume it's all about creative deal structures, interest rates, and negotiation tactics.
But as Mel Dorman shared in Episode 594 of The Real Estate InvestHER Podcast, the best deals start with listening.
Some sellers want monthly income.
Some want to avoid a large tax hit.
Some want certainty that the property will be cared for.
Some simply want a smooth transition.
When you take the time to understand their goals, you stop negotiating against each other and start building a solution together.
That's where seller financing becomes powerful.
It's not about convincing someone to accept your terms.
It's about listening well enough to create terms that work for everyone involved.
In this episode, Mel breaks down:
➡️ Why seller financing is simpler than most investors think
➡️ How to identify strong seller-financing opportunities
➡️ The four negotiation levers every investor should understand
➡️ How to build trust through better conversations
Sometimes the best deal-making skill isn't talking.
It's listening. 🎧
Comment PODCAST and we'll send you the link to Episode 594.