Brett Johnson Real Estate

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06/11/2026

🏡 74% of listings are selling... but that doesn't mean every home is. 👀

A healthy market doesn't guarantee success.

📊 What it does mean is that sellers who get these three things right are being rewarded:

✅ Strategic Pricing
✅ Strong Presentation
✅ Smart Timing

Meanwhile, homes that miss the mark on price or positioning are still sitting, reducing, or expiring.

The market isn't asking sellers to panic.

🎯 It's asking them to be precise.

Today's buyers have options, and they're comparing every home against the competition before making an offer.

Before you put that "For Sale" sign in the yard, make sure you know what success looks like for homes like yours—not just for the market overall.

💬 Send me:
📍 Your city
🏠 Your price range
📅 Your timeline

I'll show you what the listing success rate looks like in your exact market segment.

📲 Save this post for when you're ready to sell—and share it with someone thinking about listing this year.

06/09/2026

🏡 The Phoenix market isn't one market—it's many markets.

📍 In one city, buyers may have room to negotiate:
✅ Closing costs
✅ Repairs
✅ Purchase price

📍 In another city, buyers could be competing for well-priced homes with fewer options than last year.

And for sellers?

🏠 Some can hold firm on price and terms.
🏠 Others need to be strategic from day one to attract the right buyers.

That's why city-level data matters.

📊 The Phoenix metro average is just the headline.
📍 Your city is where the real story—and strategy—begins.

Before you buy, sell, or make a move, make sure you're looking at what's happening in your local market, not just the Valley as a whole.

💬 Send me your city and your timeline, and I'll tell you what buyers and sellers are facing in your area right now.

📲 Save this post for future reference and share it with someone planning a move in Arizona!

06/08/2026

🏡 Thinking about buying or selling in Phoenix? Don't assume the entire Valley is moving the same way.

📊 The latest Cromford Market Index shows a split market:

✅ 9 cities are in **Seller Territory**
⚖️ 3 cities are **Balanced**
🏠 6 cities are **Buyer-Friendly**

That means a seller in one city could have multiple offers while a seller just a few miles away may need to negotiate harder.

🚨 The Phoenix metro average only tells part of the story.

Your real advantage comes from knowing what's happening in **your specific city and neighborhood** before making a move.

📍 Chandler, Gilbert, Scottsdale, Peoria, Surprise, Queen Creek, Mesa — each market is telling a different story right now.

💬 Comment your city below, and I'll tell you whether it's currently leaning toward a **Buyer Market**, **Balanced Market**, or **Seller Market**.

📲 Save this post so you can track how your local market is shifting.

06/05/2026

🏗️ **New Construction Is Still Selling — But It’s Not Driving the Market Anymore**

Many buyers assume new builds are dominating the Phoenix market right now. The latest data tells a different story. 👇

📉 **New home market share dropped to 15.3%**
That's the lowest level we've seen since April 2022.

📊 **New home closings are down 18% year-over-year**
Fewer buyers are choosing new construction compared to this time last year.

So what does this mean for you?

🏠 **If You're Buying:**
Don't assume a new build is automatically the better deal.

Builder incentives can be attractive, including:
✅ Rate buydowns
✅ Closing cost assistance
✅ Upgrade packages
✅ Flex cash incentives

But before making a decision, compare:
💰 Total monthly payment
🎁 Available incentives
📍 Location and community
⏳ Move-in timeline
📈 Future resale potential

Sometimes a resale home offers more value than the incentive package suggests.

🏡 **If You're Selling:**
Don't overlook your competition.

New construction communities are still attracting buyers with incentives and financing options. Your pricing, presentation, and marketing strategy need to account for what builders are offering nearby.

📌 The smartest move is to compare the entire picture—not just the list price.

📩 **Thinking about a new build?**
Send me the community or floor plan you're considering, and I'll help you compare it against resale options so you can make the best financial decision.

05/27/2026

📊☕ THE MARKET THAT KEEPS SURPRISING EVEN THE EXPERTS
Some months the data confirms expectations.
Other months it completely challenges them. This was one of those months. 👀
📉 What was expected:
• Demand was projected to compress in March
• Rising rates and fuel costs pointed toward slower activity
• The forecast leaned toward contraction
📈 What actually happened:
• 🏡 7,189 closings recorded
• 📊 Showings hit a 12-month high
• ⚡ Demand held stronger than expected despite pressure points
💡 The takeaway:
Even experienced analysts acknowledged there isn’t a clean, simple explanation for the strength in performance. The market didn’t follow the script.
🏠 And this is where the real difference shows up:
Agents who rely on headlines react late.
Agents who understand the data anticipate better decisions.
👉 DM me today to understand what the real market data is signaling before the headlines catch up.
📊 ☕

05/25/2026

🏙️⚡ CHANDLER: WHERE THE WORLD’S SEMICONDUCTOR GIANTS ARE LANDING
Three major tech stories. One city. And it’s happening right now. 🚀
📍 What’s unfolding in Chandler:
• 🏭 Intel — largest private employer in Chandler, now aligned with the broader Terafab initiative alongside SpaceX & Tesla
• 🇯🇵 TOCALO — Japan-based chip coating company, just opened a new Chandler facility
• 🌏 More companies from Japan & Korea are choosing Chandler before the market fully catches up
📊 Why this matters:
• 💼 Chandler CMI remains one of the strongest in the Valley
• 🧠 Semiconductor supply chain investment is accelerating fast
• 📦 Industrial + tech infrastructure is expanding ahead of housing awareness
• ⏱️ This is early-cycle positioning—before pricing fully adjusts
💡 Big picture:
When global semiconductor players start clustering in one city, real estate demand doesn’t follow… it surges.
👉 DM me today to learn what this semiconductor wave means for Chandler real estate opportunities before the market fully catches on.
🏙️

05/22/2026

🏡📈 WHAT A 7.1% RESALE INCREASE ACTUALLY LOOKS LIKE
Behind every statistic is a pattern—and right now, that pattern is showing up clearly in who is closing and who isn’t. 🔑
📊 Market reality in Greater Phoenix:
• 📈 Resale closings are up 7.1% year-over-year (March)
• 📉 New home closings are down 17% over the same period
• 🧠 The gap is being shaped by pricing strategy—not just demand
💡 What’s driving the wins:
Sellers who are closing deals right now are not competing with builder pricing—they’re competing in the resale lane where value is defined differently.
🏠 The mistake?
Pricing your resale home against new construction incentives instead of actual resale demand.
🎯 The result?
The sellers aligned with resale value are the ones getting to the closing table.
👉 DM me today to understand how to position your home for resale success in this shifting market.
🏡 📈

05/21/2026

⏳🏡 THE BUYER ADVANTAGE IS REAL — BUT IT DOESN’T LAST
Right now, buyers are stepping into one of the more favorable windows we’ve seen in the past year… but it’s already starting to tighten. ⚠️
📊 What the data is saying:
• 📉 Active listings are down 1.77% year-over-year → fewer competing buyers per home
• 📉 Rates are down 0.47% from last year → improved affordability vs. 12 months ago
• 🌸 Spring listings are increasing → competition is building week by week
💡 What that means for you:
Today’s buyers have more leverage than they did a year ago. More negotiating room. Less bidding pressure. Better positioning overall. 🎯
But here’s the shift…
As more listings hit the market this spring, that advantage starts to fade into competition again. 🏃‍♂️💨
⏱️ This is the key truth:
It’s not about waiting for a “perfect market.”
It’s about moving in the window before it closes.
👉 DM me today to talk about how to take advantage of this buyer window before the market tightens again.
🏡 ⏳

05/18/2026

🌸🏡 SPRING NEW LISTINGS ARE UP — AND THE COMPETITION JUST WALKED IN.
New homes are hitting the market fast this April, and sellers are no longer in a quiet lane—they’re in traffic. 🚗💨
📊 Market Snapshot:
• 🏠 New listings in April: 10,062
• 📈 That’s +10.15% from last month
• 📦 Inventory is steadily rebuilding from the January low
• ⚡ The “low-competition window” from Jan–Feb is officially closed
What does this mean for you?
Spring energy is real 🌷—but so is the competition. More listings = more choices for buyers = more pressure on sellers to stand out.
Those who listed earlier this year stepped into a quieter market with fewer competing homes. Now? It’s a crowded field—and pricing + presentation matter more than ever. 🎯
💡 Bottom line: If you're planning to sell, strategy isn’t optional anymore—it’s your advantage.
👉 Thinking about selling this spring?
Let’s position your home to stand out before the competition passes you by.
📩 DM me and let’s talk strategy
📞 Or book a quick consult today
🌸 🏡

05/15/2026

Not all price data tells the same story, and that is exactly where most market confusion begins.

📉 In Greater Phoenix, the Median Sales Price currently sits at $455,000, which is down about 1% year-over-year. Meanwhile, the Average Price per Square Foot has risen to $315.63, an increase of 1.14% in that same timeframe.

🏘️ How can these numbers move in opposite directions? It comes down to which segment of the market is doing the heavy lifting. The median price reflects the middle of the market, what the typical buyer is paying today. However, the average price per square foot is often pulled upward by high-end luxury sales that do not necessarily represent the everyday residential market.

📊 If you are planning to sell your home or invest in a luxury property, the takeaway is simple: do not make financial decisions based on broad headlines. Your strategy should be based on the specific segment and neighborhood you are actually in.

📩 Want to know what your home is really worth in today’s market without the hype? Message us today for a detailed breakdown based on real local data.

Address

15210 S. 50th Street, Suite 130
Phoenix, AZ
85044

Telephone

+17204139102

Website

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