KRG

09/11/2026

OPEN HOUSE: Sunday, September 13th from 11:00 am to 1:00 pm

Welcome to 510 Poplar St, Bally PA

List price: $379,900

Tucked away on a corner lot just minutes from the heart of Bally, this beautifully updated home offers flexible living space, inviting outdoor areas, and a setting that feels surprisingly private.

Inside, you'll find a spacious lower-level gathering area with plenty of flexibility for a family room, playroom, entertainment space, or whatever fits your lifestyle. A newly added private office, half bath, laundry area, and generous storage add even more functionality.

Upstairs, the open living and dining area flows into a beautifully renovated kitchen featuring granite countertops, abundant workspace, quality finishes, and an impressive built-in pantry. Three bedrooms and a full bath complete the main level.

And then there's the outdoor space. 🌿

An elevated deck overlooks the fenced yard, while a second covered deck provides a shaded spot to relax. Follow the private bridge across the creek to an additional green space backing to farmland, creating a peaceful setting that feels a world away.

Add in ample parking, a side yard, gardening space, central A/C, and convenient access to Route 100, and this is a home with a lot more to offer than meets the eye.

08/31/2026

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐛𝐮𝐲𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐡𝐨𝐦𝐞 𝐦𝐚𝐝𝐞 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐡𝐨𝐦𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐭𝐨𝐩 𝐥𝐮𝐱𝐮𝐫𝐲 𝐛𝐫𝐨𝐤𝐞𝐫 𝐟𝐫𝐞𝐞?

What if buying your next home created a credit large enough to completely offset the fee you paid to sell your current one? That is the power of the KRG Move-Up Advantage

Consider this scenario:

You sell your starter home with a luxury listing brokerage like KRG Residential for $450,000 at our all inclusive 2% listing fee.

Listing fee: $9,000.

You then purchase your next home for $950,000. The seller offers 2.5% toward buyer-agent compensation, but KRG’s buyer agency fee is only 1.5%.

Potential difference: $9,500.

Subject to the transaction and closing requirements, that $9,500 would be credited to you at closing.

The result?

You received luxury-level marketing, hands-on representation and full-service coordination to sell your home. An incredible top to bottom purchasing experience with coordination, negotiation and intelligent strategy.

And you walked away ahead by $500. You paid us $9,000 to sell you, we credited you $9,500 when you bought.

That is where the economics of the KRG Move-Up Advantage become almost difficult to believe.

𝐒𝐞𝐥𝐥 𝐟𝐨𝐫 𝟐%. 𝐁𝐮𝐲 𝐟𝐨𝐫 𝟏.𝟓%. 𝐊𝐞𝐞𝐩 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞—𝐨𝐫 𝐮𝐬𝐞 𝐢𝐭 𝐭𝐨 𝐰𝐢𝐧.

Comment “MOVE UP” and we’ll show you what the numbers could look like for your move.

𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢𝘯 𝘪𝘭𝘭𝘶𝘴𝘵𝘳𝘢𝘵𝘪𝘷𝘦 𝘴𝘤𝘦𝘯𝘢𝘳𝘪𝘰, 𝘯𝘰𝘵 𝘢 𝘨𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦𝘥 𝘤𝘳𝘦𝘥𝘪𝘵. 𝘊𝘳𝘦𝘥𝘪𝘵𝘴 𝘥𝘦𝘱𝘦𝘯𝘥 𝘰𝘯 𝘵𝘩𝘦 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘵𝘳𝘢𝘯𝘴𝘢𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘮𝘢𝘺 𝘣𝘦 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘵𝘰 𝘭𝘦𝘯𝘥𝘦𝘳 𝘢𝘯𝘥 𝘤𝘭𝘰𝘴𝘪𝘯𝘨 𝘳𝘦𝘲𝘶𝘪𝘳𝘦

08/25/2026

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐲𝐨𝐮 𝐡𝐚𝐝 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐨𝐟𝐟𝐞𝐫… 𝐛𝐮𝐭 𝐬𝐭𝐢𝐥𝐥 𝐥𝐨𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐡𝐨𝐮𝐬𝐞 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐚𝐠𝐞𝐧𝐭’𝐬 𝐜𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧

Imagine submitting the highest offer on a home—and still losing. This is a real life story that has happened multiple times when other buyers have competed with our clients' offers.

The feedback comes:

“Your price was higher, but the other offer left the seller with more money because their agent asked the seller to pay them less, putting them ahead of you.”

Most buyers focus almost entirely on the purchase price. But sellers are often comparing what they will actually walk away with after commissions, transfer taxes, concessions and other costs.

A higher offer does not necessarily produce the highest seller net.

KRG’s Move-Up Advantage buyer agency fee is 1.5%. When another buyer’s agent charges more, that difference can make the KRG offer financially stronger, even when the purchase prices are identical.

And when a seller is offering compensation above our fee, our clients may be able to use that additional value strategically to improve the seller’s net even further.

The price gets attention.

The structure can win the house.

That is the KRG Move-Up Advantage.

*𝘌𝘷𝘦𝘳𝘺 𝘰𝘧𝘧𝘦𝘳 𝘢𝘯𝘥 𝘤𝘰𝘮𝘱𝘦𝘯𝘴𝘢𝘵𝘪𝘰𝘯 𝘢𝘳𝘳𝘢𝘯𝘨𝘦𝘮𝘦𝘯𝘵 𝘪𝘴 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵. 𝘉𝘳𝘰𝘬𝘦𝘳𝘢𝘨𝘦 𝘤𝘰𝘮𝘱𝘦𝘯𝘴𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘯𝘦𝘨𝘰𝘵𝘪𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘧𝘶𝘭𝘭𝘺 𝘥𝘪𝘴𝘤𝘭𝘰𝘴𝘦𝘥. 𝘒𝘙𝘎 𝘙𝘦𝘴𝘪𝘥𝘦𝘯𝘵𝘪𝘢𝘭 𝘩𝘢𝘴 𝘳𝘦𝘤𝘦𝘪𝘷𝘦𝘥 𝘵𝘩𝘪𝘴 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘵𝘪𝘮𝘦𝘴 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘺𝘦𝘳’𝘴 𝘰𝘧𝘧𝘦𝘳

08/18/2026

A townhome can be the perfect first home—and the equity you build there can become the foundation for your next move.

If life is beginning to press against the edges, we can help you understand what your townhome may be worth, what you could carry into the next purchase and how to coordinate the two transactions.

You do not need to be ready tomorrow. You just need a clear picture of what is possible.

07/09/2026

06/17/2026

⭐️⭐️⭐️⭐️⭐️
"Working with Alec was nothing short of exceptional. After our home had previously been listed with a highly regarded realtor without success, Alec accomplished what others could not. Through his strategic approach, deep market expertise, and unwavering commitment, he not only sold our home but did so in record breaking time.

From our very first conversation, it was clear that Alec operates at a different level. He guided us through every stage of the process with professionalism, confidence, and remarkable attention to detail. His communication was impeccable, his advice was invaluable, and his ability to anticipate challenges before they arose made what could have been a stressful experience feel seamless.

What truly distinguishes Alec is his dedication to his clients. He consistently went above and beyond, always making us feel like a priority and ensuring that every decision was made with our best interests in mind. His work ethic, market knowledge, negotiation skills, and commitment to excellence are second to none.

In a market where results matter, Alec delivered an outcome that surpassed anything we thought possible. We are incredibly grateful for his guidance, expertise, and tireless efforts. If you are looking for a realtor who combines white-glove service with extraordinary results, we recommend Alec without reservation."

Agnes A.

03/27/2026

Hard to beat working out of a place like this.

Huge credit to Paul Carson, founder of Philly Mortgage Brokers, for bringing these buildings back to life and creating such a great little ecosystem—real estate, title, lending, business brokers and commercial all in one spot.

On days when the weather cooperates, it’s even better… coffee outside, dogs running around, and a pretty great place to get some work done.

Everyone knows the old thatch roof building and our visibility is my favorite part!

Drop a comment if you want to see more of the inside!

03/08/2026

Sorry not sorry!!

Over 70 people through in 30 hours, multiple offers, and sold in 1.5 days on market. This one was, as one agent put it, "a constant revolving door" and we couldn't be happier for our sellers!!

Spring market in is already going booming!

12/31/2025

People have said a low listing fee means a seller gets worse results. The data suggests otherwise.

There is a neighborhood in Phoenixville where KRG represented 6 sellers or 50% of the listings in 2025.

The data speaks for itself. Almost 11k higher average sale price, faster sales and better price per square foot.

AND our sellers paid a listing fee 27% lower than PA state averages according to Bankrate.

That is Superior Service and Better Results at a Lower Cost.



S𝘵𝘢𝘵𝘪𝘴𝘵𝘪𝘤𝘴 𝘴𝘰𝘶𝘳𝘤𝘦𝘥 𝘧𝘳𝘰𝘮 Bright MLS using all closings in 2025. 12 homes were listed and 14 closed in 2025 (2 listed in 2024)