Scale.RealEstate

09/03/2026

Real estate moves fast—and knowing what to watch can save you time, money, and a few expensive headaches.

On SCALE with Brandon, I break down:

• Real estate market trends
• Buying and selling strategies
• Investment opportunities
• Common red flags and costly mistakes
• What’s happening across East Tennessee

No hype. No confusing industry jargon. Just practical real estate information designed to help you make smarter decisions.

🎧 Listen on Spotify and follow the podcast:
https://open.spotify.com/episode/2EyoUCvEIL2gaz5dpNPYzU

▶️ Prefer video? Subscribe on YouTube:
https://www.youtube.com/

📚 Explore more real estate insights on the SCALE blog:
https://www.scale-group.net/blog

Follow. Subscribe. Stay informed. The market won’t wait—but you’ll be ready.

09/03/2026

Granite countertops don’t pay the mortgage.

Before buying an STR, test occupancy, expenses, debt service and break-even performance. Here’s a complete walkthrough:

https://www.scale-group.net/blog/thinking-about-buying-a-short-term-rental-here-s-how-to-know-if-it-will-actually-perform

Thinking about buying a short-term rental in Pigeon Forge, Gatlinburg, Sevierville, or the Smoky Mountains? Learn how to evaluate cash flow, cap rate, DSCR, occupancy, and revenue projections using the free SCALE Property Analyzer. See a real investment analysis of 527 River Place Way and make sm...

09/03/2026

Buying a home is about more than finding the right number of bedrooms.

The community you choose affects your daily life, monthly expenses, future resale value and whether the home truly works for your long-term goals.

I put together this home-buying guide for buyers considering Metro Atlanta and East Tennessee. It offers a practical starting point for evaluating your budget, location and overall buying strategy before making a major commitment.

Read the guide here:

https://brandon-williams.bestagents.us/real-estate-tip/home-buying-guide-for-metro-atlanta-and-east-tennessee-communities

When you’re ready to move from research to results, let’s build a strategy around your goals.

The real estate markets in Metro Atlanta and East Tennessee have experienced remarkable growth and stability, making them increasingly attractive destinations for homebuyers. Whether you're a first-time buyer or an experienced investor, understanding the unique characteristics of these regions is cr...

09/03/2026

September is REALTOR® Safety Month—a good reminder that staying prepared goes beyond showings and open houses. It also means keeping your education current and your skills sharp.

Now through September 30, save 35% on eligible continuing education courses from The CE Shop.

✅ Promo code: SAFETY35
✅ Enroll here: https://scale.theceshop.com/

Don’t wait until your renewal deadline starts breathing down your neck.



Affiliate disclosure: SCALE may receive compensation from qualifying purchases.

09/02/2026

AI can find the house.

It can tell you whether it thinks it's a good investment.

It can even recommend the Realtor.

But there's one question most people aren't asking:

Why did AI choose that answer?

That's becoming increasingly important as artificial intelligence changes how buyers and investors search for real estate.

Watch the full SCALE episode:
https://youtu.be/cqmm3GEzOX8

09/02/2026

Space, privacy and possibilities beyond an ordinary residential property.

Explore the 4,800-square-foot barndominium setting at 1293 Laurel Lick Road.

https://www.scale-group.net/1293_laurel_lick

View photos and detailed information for 1293 Laurel Lick Rd, MLS #1333227, don't miss your chance to own this hot property!

09/01/2026

If your next real estate move requires space and room for a bigger plan, explore the Obes Branch Road property.

https://www.scale-group.net/0-053-05000-obes-branch-road

View photos and detailed information for 0 053 050.00 Obes Branch Road, Sevierville, TN 37876 - RealTracs IDX, MLS #3322828, don't miss your chance to own this hot property!

08/31/2026

Some properties deserve to be evaluated for more than the house alone.

Explore the land, location and possibilities at 220 Milldale Road:

https://www.scale-group.net/220-milldale-rd

View photos and detailed information for 220 Milldale Rd, Dandridge, TN 37725 - East Tennessee Realtors® (Knoxville Area AoR), MLS #1349550, don't miss your chance to own this hot property!

08/29/2026

Not every renovation adds value. Some just add receipts.

Here are seven upgrades worth considering before you start spending:

https://www.scale-group.net/blog/7-Home-Upgrades-That-Actually-Add-Value--Not-Just-Cost-You-Money-

Which upgrades actually raise your Sevier County home's value at resale — and which just cost you money. A broker's ROI-first guide before you renovate.

08/28/2026

Need more room than the average home delivers?

Explore 3,960 square feet, three bedrooms and four bathrooms at 2087 Kerr Road in Sevierville.

https://www.scale-group.net/2087_kerr_rd

View photos and detailed information for 2087 Kerr Rd, MLS #1333683, don't miss your chance to own this hot property!