09/10/2026
š” WHAT HAPPENS AFTER YOUR PROPERTY IS LISTED?
Have you ever wondered what your REALTORĀ® is actually doing once the photos are taken, the sign is up, and your property hits the market?
Thereās a misconception that once a listing goes online, the REALTORĀ®ās job is basically done until a buyer magically falls from the sky. š
Thatās definitely not the caseāespecially in a rural market and you have a proactive agent.
There are markets where a sign goes up, offers pour in, and everyone immediately starts working toward closing. That CAN happen here, but our market typically moves at a slower pace. Our current average days on market is around 120 days in Eastern Kentuckyāand remember, thatās an average. Some homes sell much faster, while others take considerably longer.
Soā¦ what am I doing during all that time?
I canāt speak for every agent, but I can tell you what happens behind the scenes with my listings:
š” Creating, updating and maintaining marketingānot just one Facebook post, but social media content, advertising, print opportunities, videos and new ways to keep a property in front of buyers.
š Running reports and watching market activity so I can keep both myself AND my sellers educated about changes in the market, new competition, recent sales and adjustments we may need to consider.
š¤ Networking with lenders, businesses and people who regularly work with buyers relocating to or moving within our area.
š Showing propertiesāand when we ARENāT getting showings, digging into why.
š Tracking potential buyers and buyer activity, following up on interest and continually looking for opportunities to connect the right buyer with the right property.
š Communicating with other agents so their buyers know about your listingāeven when they haven't found it themselves yet.
And all of that happens while managing other listings, working with buyers, handling paperwork, negotiating contracts, solving problems and getting other transactions to the closing table....and in my case doing appraisal work, managing & training agents, etc.
Because if simply putting your property in the MLS is where the work stops, eventually the activity can stop too.
Real estate is a relationship business. Itās a marketing business. Itās a sales business. And itās an education business.
All of those things require consistent work.
Now, does working hard guarantee that every property sells immediately? Absolutely not.
A listing can still SIT because of market conditions, pricing, condition, location, financing limitations or any number of factorsāespecially with unique and rural properties.
But my goal is simple:
When I talk with my listing clients, I want them to KNOW their property is being worked.
So, if we eventually have a conversation about changing the price, adjusting our strategy or doing something differently, they know that recommendation comes after actively working the listingānot simply waiting for something to happen.
Around here, sometimes selling real estate takes a little more time, a little more creativity and a whole lot of follow-through. And thatās part of the job. š”
