Over 26 Years of Experience and Success in the Real Estate Industry, as well as an Extensive Background in New Construction; Recipient of Multiple Awards and Recognitions Throughout Career:
International Diamond Society Award Winner
Top 10 Agents, Coldwell Banker Pittsburgh
Consistent Multimillion-Dollar Producer
Skilled in building a vision for success and executing sales/marketing strategies that generate quantifiable results, including a $15 million annual sales increase with Coldwell Banker and multimillion-dollar results with Prudential Preferred Realty. Recognized by employers, customers, and partner companies for “above-and-beyond” performance in various endeavors. Excellent negotiator, relationship builder, and communicator with individuals from diverse backgrounds. Degree in Advertising/Marketing from Penn State. Knowledge and skill areas include:
• Internet Advertising/Marketing Strategies
• Region, Territory and Market Expansion
• Contract/Pricing Negotiations and Adjustments
• Customer Needs Assessment and Fulfillment • Sales Prospecting and Lead Generation
• New Business Opportunity Identification
• Consultative/Solutions Selling Approaches
• Understanding of Customer/Market Dynamics
PROFESSIONAL EXPERIENCE
COLDWELL BANKER REAL ESTATE – Pittsburgh, PA – 2003-20
Realtor/Real Estate Sales
Holds full P&L responsibility for personal real estate company that generates $15 million in annual gross revenues. Secures new clients and gains referral business through personal networking and marketing/advertising initiatives, including Internet-based methods. Creates Comparative Marketing Analyses (CMAs) for listing presentations to determine most effective price for fair market value of real estate. Researches markets and creates marketing materials (brochures, advertisements, other marketing collateral) that appeal directly to target audiences. As Buyer’s Representative, explains the home buying process in detail to potential clients and works directly with mortgage brokers during the pre-qualification process. Sets up and conducts home tours; interacts on a continual basis with municipalities, utilities, title companies, and attorneys to expedite closing of sales. Key contributions and achievements:
Increased sales by $15 million per year and earned consistent ranking as a Top Producer within the company, placing among the top 3% of all agents nationwide in terms of production volume. Sells the average listed home within 45 days and achieves 96% of the asking price consistently. Brought in new construction plans and builders projected to generate $15 million to $50 million in revenues; average price of home sold reached $400,000 in 2008 (with previous years at $600,000). Develops highly effective personal marketing materials and presentations, including the Marketing Action Plan, and utilizes leading-edge resources, including Home Facts Hotline, New Homes Division, and Loan Approval Program, to provide excellent service. Uses effective technology strategies to grow the business, including the West Penn Multi List, Internet Advertising, user-friendly PittsburghMoves.com, virtual tours, and LeadRouter program. Serves as Site Coordinator, Estates At the Villa- sold lots and home packages from $800,000 (14 lots, generating $15 million in revenues with 1 spec remaining at $999,000). Coordinates advertising, marketing, open houses, and on-site sales office support. Site Coordinator, Langdon Farms – Marketing and Sales representative for new home construction plan with 49 lots and new home packages from $650,000. Received the International Diamond Society Award, 2003-2012
DEBBIE PLATTS – PAGE 2
Office: (412) 366-1600 EXT 394 • Cell: (412) 400-9699 • [email protected]
PRUDENTIAL PREFERRED REALTY – Pittsburgh, PA – 1996-2003
Realtor/Real Estate Sales
Used personal networking, relationship building, and marketing solutions (traditional and Internet-based) to generate sales from new and existing clients. Created the Comparative Marketing Analyses (CMAs) as part of listing presentations for fair market value determinations. Developed brochures, advertisements, and marketing collateral that focused on the benefits as well as the features of properties. Key contributions and achievements:
Received Rookie of the Year Award in 1996 as the “Top New Sales Agent” with $2.3 million in annual sales. Brought in new construction plans and builders to facilitate business development. Annually increased production to $10 million annually. Negotiated and awarded contracts with builders/developers for luxury ($500,000+) new construction home plans; worked with new construction clients in the selection of exterior and interior design, products, textures, and color coordination. Served as Site Coordinator for the following areas, coordinating advertising, marketing, open houses, and on-site sales office support for each:
- Burry Woods- lots and home packages from $500,000+ (4 lots, $3.5 million in revenues)
- The Registry- lots and home packages from $500,000+ (15 lots, $12 million in revenues)
- Fieldstone Plan- lots and home packages from $500,000+ (7 lots, $5 million in revenues)
DEBBIE PLATTS INTERIORS – Wexford, PA – 1985-1996
Designer
Collaborated with clients to select building products for new luxury homes and office buildings, from bricks and shingles to state-of-the-art kitchens and luxurious baths. Staged new construction model homes. Key contributions and achievements:
Earned several awards that included the Best of Show, Luxury Street of Dreams (1989), Best Interior, NSBA Home Show (1990), and selection for Elite Home Tour as part of the Pittsburgh Symphony Home Tour (1991). EDUCATION & CREDENTIALS
Bachelor of Arts Degree in Advertising
Pennsylvania State University, State College, PA
Certifications / Licenses
Certified New Home Specialist
Pennsylvania Real Estate License
Pennsylvania Notary Public
Training
PREVIEWS Agent- Distinguished International Luxury Home Sales Agent
E-Marketing Specialist- Internet Marketing Agent Certification
Continuing Education- Pennsylvania Real Estate Commission
Interior Design, Color & Staging Workshops
Affiliations
Member, National Association of Realtors
Member, Realtors Association of Metropolitan Pittsburgh
Member, Andron Epiphanon Fraternity, Society of Excellence
Member, Pennsylvania Association of Notaries
Member, Million Dollar Circle, National Association of Home Builders
