06/18/2026
If you're thinking about selling, here's what we're seeing in today's market:
Homes are still selling. Buyers are still buying. The biggest change isn't whether homes are selling—it's how they're selling.
Over the past few months, we've noticed buyers becoming a little more selective and a little more price conscious. As a result, many successful sales are including some form of seller concession, whether that's help with closing costs, a rate buydown, repairs, or other incentives.
What many sellers don't realize is that offering a concession can sometimes help you achieve a higher sales price than simply reducing the price upfront. The goal isn't just to sell the home—it's to maximize your net proceeds while creating a win-win for the buyer.
Every home and situation is different, but if you're planning to sell in the near future, it's important to understand today's market realities rather than relying on what worked a year or two ago.
The market hasn't stopped. It's simply shifted a bit, and the sellers who adapt are the ones having the most success.
