10/15/2026
Chili’s has turned a back-to-basics turnaround into an ambitious national growth strategy by prioritizing food quality, value, hospitality and essential technology over flashy innovations. Parent company Brinker International upgraded Wi-Fi across 1,200 restaurants, supplied managers with new laptops and deployed 23,000 new tablets to improve employee efficiency and guest service, contributing to 20 consecutive quarters of same-store sales growth, a 4% year-over-year increase in quarterly restaurant sales and a stock-price gain of more than 500% since June 2022. Building on that success, the company plans to invest $275 million in fiscal 2027, with annual capital expenditures expected to reach $350 million to $400 million in subsequent years as it opens new restaurants and renovates approximately 110 existing locations annually. With more than 300 potential development areas identified, Chili’s is targeting established markets such as Texas, California and Florida, expanding into additional regions and smaller communities, and moving forward with 30 approved restaurants across fiscal 2028 and 2029. The brand is also refreshing locations with nostalgic design elements, including red booths, tile tabletops, neon features and colorful artwork, reinforcing a comeback centered on operational fundamentals, a recognizable customer experience and disciplined real estate expansion.
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