08/28/2026
The right agent for you can affect how your home is priced, marketed, negotiated, and ultimately how much you walk away with or end up buying.
Before choosing an agent, especially for a luxury property, here are 10 questions to ask:
1. How Many Luxury Properties Have You Bought or Sold?
Make sure they have experience with homes in the specific neighborhood or area youâre looking/selling in.
2. How Well Do You Know Jacksonville and Ponte Vedra?
Local expertise matters when it comes to neighborhoods, pricing, and buyer demand.
3. How Will You Market My Luxury Property?
Ask how theyâll get your home in front of the right buyers, beyond simply listing it online.
4. How Do You Determine the Right Listing Price?
A strong agent should be able to clearly explain how they arrived at their recommended price.
5. What Is Your Negotiation Strategy?
The strongest deal isnât always the highest offer. Your agent should know how to negotiate the full terms.
6. Do You Have a Network of Trusted Local Professionals?
A strong network can save you time, money, and headaches throughout the transaction.
7. How Do You Handle Out of State or Relocation Buyers?
Your agent should be able to sell more than the house. They should know the lifestyle and area and the types of buyers.
8. What Are Your Fees and What Do They Include?
Understand exactly what services and value youâre getting for the fee.
9. What Happens After the Sale?
A great agent can remain a valuable local resource even after closing.
10. Can You Explain the Long Term Investment Potential?
Your agent should be able to discuss what could impact the propertyâs future value.
Choosing the wrong agent could mean your home sits longer, fewer buyers see it, you leave money on the table, or you donât find your dream home.
Donât choose based on superficial things, choose based on evidence and experience.
Read the full article on our blog at sanborngroupjax.com and DM us with any thoughts or questions.