Florida Real Estate Star

Florida Real Estate Star Your dream home awaits | Experienced Florida Realtor | Genuine, dedicated, and trusted | My journey into real estate didn't start here.

Real estate today requires more than just putting up a sign in the yard—it requires strategy, communication, and someone who can solve problems quickly and effectively. I'm proud to serve buyers and sellers with Coldwell Banker Coast Realty, located at 415 Dunlawton Ave, Port Orange, Florida—bringing together a powerful brand, advanced marketing tools, and a network of professionals that help my clients get real results. Before moving to Florida, I spent many years in public service in Maine, working in Health & Human Services and the Department of Labor, where I advised small business owners on tax matters. That experience shaped how I work today—detail-oriented, solutions-driven, and always focused on doing what's right. When I transitioned into real estate, I brought that same mindset with me. And today, my business is built on one core belief:
My value is to be the solution—whether you are buying or selling real estate. Here's what that means for you:
If you're selling your home, I don't guess on price—I build a strategy. I analyze the market, position your home to stand out, and create a plan designed to attract serious buyers and generate strong activity from the start. If you're buying, I help you understand the full picture—not just the home, but the numbers, the options, and what makes the most sense for your future. You'll never feel unsure about your next step. If things get complicated—and sometimes they do—that's where I do my best work. From negotiations to inspections to unexpected challenges, I stay calm, focused, and solution-oriented so your transaction keeps moving forward. Clients often tell me they appreciate my clear communication, honesty, and steady guidance throughout the process. You'll always know what's happening, what comes next, and how we're going to get there. To me, real estate is not just about properties—it's about people, trust, and helping you move forward with confidence. If you're thinking about buying, selling, or just want to understand your options, I invite you to reach out. We can have a simple, one-on-one conversation—no pressure, just real information to help you make the right decision. Let's build a plan that works for you. Affiliations:
Member of the National Association of Realtors® (NAR)
Member of the Florida Association of Realtors
Member of the Daytona Beach Area Association of Realtors
Member of the West Volusia Realtors Association
Member of the STELLAR Multiple Listing Association, Central Florida

Thinking about trading up in Daytona Beach? Softening prices may open more doors than you realize. 🏡Right now, buyer-fri...
07/31/2026

Thinking about trading up in Daytona Beach? Softening prices may open more doors than you realize. 🏡

Right now, buyer-friendly trends mean more choices and better negotiation room for those moving up. Homes are taking longer to sell than in boom years, so if you’re listing, smart pricing and prepping your home count more than ever. On the upside, when it’s time to upgrade, you’ll find less pressure and a wider selection, especially in segments where prices are leveling off or gently easing.

Seasonal patterns add another layer: early July usually sees less buyer competition before the next seasonal wave picks up. That gives move-up buyers a window to secure their next place without feeling rushed or boxed out. If you’re planning to balance a sale with a purchase, a market with softer trends lets you negotiate terms, align closing timelines, and avoid making hasty choices on your future home.🌴

Does this softer market change how you’re thinking about your own upgrade? Share your thoughts or questions below!

📞 Shellie-jo Merrill
📱 386-872-2525
Coldwell Banker Coast Realty
📧 [email protected]
🌐 FloridaRealEstateStar.com
🌐 FloridaRelocateNow.com

Thinking about upgrading your Daytona Beach home? Softer price trends are creating new chances for savvy move-up buyers....
07/30/2026

Thinking about upgrading your Daytona Beach home? Softer price trends are creating new chances for savvy move-up buyers. 🏝️

With longer days on market and more choices available, now’s the time to negotiate confidently for your next place. Sellers who prepare and price their homes thoughtfully can still attract serious offers, while buyers benefit from less urgency and greater leverage on higher-end properties. If you’re balancing a sale and a purchase, this calmer market can make the transition feel much smoother.

Seasonal patterns mean early July often brings a lull before demand heats up again, letting buyers shop with less competition. Coordinating the timing of your move, understanding local insurance requirements, and being clear on your numbers help you turn today’s conditions into an advantage, especially if you’re eyeing that lifestyle upgrade. 🌞🔑

Are you considering an upgrade in Daytona Beach, or just curious about what’s possible in this shifting market? Tell me what’s on your mind below!

📞 Shellie-jo Merrill
📱 386-872-2525
Coldwell Banker Coast Realty
📧 [email protected]
🌐 FloridaRealEstateStar.com
🌐 FloridaRelocateNow.com

Florida living is calling, 722 LA Grange Ave, Port Orange, FL 32129 offers an easygoing lifestyle in a welcoming 55+ com...
07/29/2026

Florida living is calling, 722 LA Grange Ave, Port Orange, FL 32129 offers an easygoing lifestyle in a welcoming 55+ community where you own the land. 🏝️ This well-kept 2010 mobile home features 2 bedrooms, 2 bathrooms, and 854 sq ft of thoughtfully designed space, all for just $193,000.

Enjoy the split-bedroom layout for extra privacy, and soak up the sunshine on not one, but two inviting sun porches, perfect for coffee mornings or relaxing with friends. ☀️ The rock landscaping means no lawn to mow, and the outbuilding gives you room for your tools, bikes, or beach chairs. Convenience is key, with shopping, restaurants, medical offices, and the beach just minutes away. 🛒

Ready for affordable, low-maintenance Florida living, whether year-round or just for the season? Message today to schedule your showing or request more info!

📞 Shellie-jo Merrill
📱 386-872-2525
Coldwell Banker Coast Realty
📧 [email protected]
🌐 FloridaRealEstateStar.com
🌐 FloridaRelocateNow.com

When the market gives buyers more leverage, moving up feels like a smart play. 🏡In Daytona Beach right now, a shift towa...
07/29/2026

When the market gives buyers more leverage, moving up feels like a smart play. 🏡

In Daytona Beach right now, a shift toward buyer-friendly conditions means move-up buyers are in a uniquely strong position. Homes are taking longer to sell, and there’s more choice at every price point. If you’re looking to upgrade, you may find less competition and more room to negotiate, not just on price, but on timing, contingencies, or repairs.

The balance between selling and buying matters more than ever. With the summer market moving at a steadier pace, strategic sellers can attract offers by pricing right and making their listings shine, while buyers can shop for their next home without racing the clock. Early July offers a window before the next wave of seasonal demand, so timing your move could pay off.

Are you thinking about selling and moving up while buyer leverage lasts? Drop your thoughts or questions below, let’s talk about how to make it work for you!

📞 Shellie-jo Merrill
📱 386-872-2525
Coldwell Banker Coast Realty
📧 [email protected]
🌐 FloridaRealEstateStar.com
🌐 FloridaRelocateNow.com

Welcome to easy Florida living at 722 LA Grange Ave, Port Orange, FL 32129! ☀️ This well-kept 2-bed, 2-bath mobile home ...
07/28/2026

Welcome to easy Florida living at 722 LA Grange Ave, Port Orange, FL 32129! ☀️ This well-kept 2-bed, 2-bath mobile home is set on a corner lot in a friendly 55+ community where you own the land, no lot rent, just a voluntary $25/year HOA. Priced at $193,000, it offers comfort, privacy, and affordability all in one.

With 854 square feet of thoughtfully designed space, the split-bedroom layout gives you and your guests plenty of privacy. Two sun porches invite you to sip your morning coffee, read, or catch up with friends, while the no-mow rock landscaping means more time to relax and enjoy the Florida lifestyle. 🌴 Need extra storage? There’s a handy outbuilding for beach gear, tools, or holiday decorations. Plus, you’re close to shopping, dining, medical offices, and beautiful beaches, making everyday living simple and convenient.

Looking for a low-maintenance home or seasonal retreat in Central Florida? Message to schedule a private tour or get more info today! 📞

📞 Shellie-jo Merrill
📱 386-872-2525
Coldwell Banker Coast Realty
📧 [email protected]
🌐 FloridaRealEstateStar.com
🌐 FloridaRelocateNow.com

A softer price trend in Daytona Beach is opening unique doors for move-up buyers right now. 🏡✨With homes taking longer t...
07/28/2026

A softer price trend in Daytona Beach is opening unique doors for move-up buyers right now. 🏡✨

With homes taking longer to sell and inventory rising, you have more time and leverage to carefully plan your next move. Instead of feeling rushed or pressured, buyers upgrading this season can shop a wider range of higher-tier properties, negotiate terms that work for their needs, and potentially capture solid value on both sides of their transaction.

If you’re thinking about listing, a well-prepped, realistically priced home stands out even as the market shifts. While you may not see the whirlwind of offers that defined the last boom, the tradeoff is less urgency on your upgrade and more room to negotiate as you step up.

This balance won’t last forever. As seasonal demand picks up again later in the year, your window for making a calculated move could narrow, so acting now may give you the strategic edge you want.

Would you time your next home purchase to take advantage of these calmer market conditions, or wait for the next wave? Share your thoughts below.

📞 Shellie-jo Merrill
📱 386-872-2525
Coldwell Banker Coast Realty
📧 [email protected]
🌐 FloridaRealEstateStar.com
🌐 FloridaRelocateNow.com

Thinking of making a move to Port Orange, FL? Here's the scoop from the last 7 days!With 334 homes for sale, often price...
07/27/2026

Thinking of making a move to Port Orange, FL? Here's the scoop from the last 7 days!

With 334 homes for sale, often priced around $402K, now could be a smart time to buy, as almost half of sellers have reduced their prices. Homes usually leave the market in about two and a half months, so there’s time to explore options, but don't wait too long.

Home tip: Keep an eye on the $230 per square foot average when budgeting. It’s a practical way to compare costs and plan for the future. And, with nearly 10% of homes getting relisted, there may be chances to snag a deal or chat about negotiating options.

For sellers, getting your home noticed online is key, but don't worry, I've got unique marketing tricks up my sleeve to help your home stand out. You'll always be in the know with updates at each step.

Looking for guidance without all the pressure? I’m here to share what I know about neighborhoods, school zones, and the best local spots, while giving you the space you need to decide. Need help with first-time buyer tips, financing, or just want to chat about the market?

Comment below, and let's start exploring your options!

Simplify your Florida lifestyle in this affordable, low-maintenance home at 722 LA Grange Ave, Port Orange, FL 32129 🌴Th...
07/27/2026

Simplify your Florida lifestyle in this affordable, low-maintenance home at 722 LA Grange Ave, Port Orange, FL 32129 🌴

This well-kept 2-bedroom, 2-bath mobile home (2010 build) sits on a corner lot in a welcoming 55+ community, where you own the land. Enjoy a split-bedroom layout for privacy, two sunny porches to relax or catch up with friends, and easy-care rock landscaping so there’s no lawn to mow. The voluntary HOA is just $25 per year, making ownership straightforward and budget-friendly. Plus, you’ll love the added storage outbuilding for your beach gear or holiday decor. 🏡☀️

All the daily essentials, shopping, restaurants, medical care, and beaches, are just a quick drive away, offering true convenience whether you’re here seasonally or year-round. Listed at $193,000, this home is an excellent option for retirees, snowbirds, or anyone ready to downsize without compromise.

Ready to see how easy life can feel in Port Orange? Contact me to schedule a private tour or get more details today!

📞 Shellie-jo Merrill
📱 386-872-2525
Coldwell Banker Coast Realty
📧 [email protected]
🌐 FloridaRealEstateStar.com
🌐 FloridaRelocateNow.com

Live easy and stress-free in this affordable 2-bedroom, 2-bath mobile home at 722 LA Grange Ave, Port Orange, FL, listed...
07/27/2026

Live easy and stress-free in this affordable 2-bedroom, 2-bath mobile home at 722 LA Grange Ave, Port Orange, FL, listed at just $193,000. 🌴 Designed for comfort, the 854 sq ft layout features a split-bedroom plan for privacy, two sun porches to enjoy your morning coffee or unwind with friends, and rock landscaping that means you’ll never worry about mowing.

Located on a corner lot in a friendly 55+ community where you own the land, you’ll appreciate the incredibly low $25/year voluntary HOA. The outbuilding offers extra storage for your beach chairs, bikes, and holiday decorations. Shopping, dining, medical offices, and the beach are all within easy reach, giving you the freedom to make the most of Florida living. ☀️

Ready to simplify and settle into the good life? Reach out to see if this low-maintenance, move-in-ready home is the right fit for your next chapter! 📞

📞 Shellie-jo Merrill
📱 386-872-2525
Coldwell Banker Coast Realty
📧 [email protected]
🌐 FloridaRealEstateStar.com
🌐 FloridaRelocateNow.com

Looking to make Ormond Beach your home? Let’s cut through the clutter together! 🚪In the past 7 days, about 460 homes hav...
07/25/2026

Looking to make Ormond Beach your home? Let’s cut through the clutter together! 🚪

In the past 7 days, about 460 homes have been listed, often priced around $451K. While many sell in just under three months, nearly half have lowered their prices, opening up some real opportunities for savvy buyers.

Worried about hurricane season? I’ve got the scoop on the best homes with sturdy roofs and solid coverage. Whether you're drawn to coastal vibes, a family-friendly neighborhood, or a calm space to retire, I’ll guide you every step of the way, without any pressure.

For sellers, I offer more than just a listing. Expect gorgeous photos and a plan that gets results, all while keeping you informed.

Ready to talk options or dive deeper into Ormond Beach living? Comment below or reach out directly. I’m here to help make your next move stress-free!

Address

415 Dunlawton Avenue, STE 101
Port Orange, FL
32127

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm
Sunday 9am - 6pm

Telephone

+13868722525

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