HFO Investment Real Estate

HFO Investment Real Estate Build Your Legacy with HFO! We are the largest multifamily brokerage firm in the Pacific Northwest. Licensed in Oregon & Washington

Passion and collaboration is key!
03/05/2026

Passion and collaboration is key!

Welcome home.
03/05/2026

Welcome home.

10/02/2025

We would like to wish everyone who celebrates a peaceful and happy New Year this High Holiday season.

You can also follow on Instagram to see more.
10/02/2025

You can also follow on Instagram to see more.

In this episode of HFO Multifamily Market Watch, Greg Frick sits down with Carter Nelson, Director of Government Affairs...
09/24/2025

In this episode of HFO Multifamily Market Watch, Greg Frick sits down with Carter Nelson, Director of Government Affairs for the Washington Multi-Family Housing Association (WMFHA), to break down the 2025 Washington legislative session—and what it means for apartment owners, operators, and housing providers across the state.

From statewide rent control (EHB 1217) to the battle for preemption, eviction delays, and legal compliance risks, Carter shares a front-line view of the most impactful housing legislation passed this year. They also dive into how advocacy is evolving, how the multifamily industry is misunderstood, and why now is the time for owners to get involved.

If you own rental housing or work in property management in Washington State—this is a critical conversation you can’t afford to miss.

💡 Key Takeaways:
-Washington’s new rent cap law (EHB 1217) sets a limit of 7% + CPI, capped at 10%, reshaping how rent increases must be handled statewide.
-The industry successfully fought back a 180-day notice period, reducing it to 90 days for more balanced tenant and operator expectations.
-Lack of preemption leads to confusing, fragmented regulations, burdening both housing providers and residents across jurisdictions.
-Lease parity laws now limit rent premiums on month-to-month leases, creating unintended consequences like fewer short-term leasing options.
-The 12-year rent cap exemption for new construction is lower than in Oregon and California, putting Washington at a competitive disadvantage for investment.
-Pending litigation (like the RealPage lawsuit) should be resolved before passing algorithmic pricing bans, but cities like Seattle are pushing ahead prematurely.
-Owners must engage during the off-session months, when legislators are most receptive to input before bills are drafted.
-Multifamily operators are job creators and economic drivers, but are often misrepresented in policy conversations—this narrative must change.

Watch it here: https://youtu.be/MPDrsRHHz-8

09/17/2025

PARKING POLICY REFORM = COST SAVINGS OPPORTUNITY

On the latest Multifamily Marketwatch, we break down the real-world impact of Washington’s SB5184 and why you should be paying attention.

🔹 No more minimum parking requirements
🔹 Big win for developers and urban infill projects
🔹 Opportunity to control costs and maximize land use

Look, parking’s been a cost center for years. Now, we’ve got policy catching up to economic reality. The changes are opening the door for smarter density and more efficient development but only for those who understand how to leverage it.

If you’re in multifamily, small commercial, or even looking at mixed-use plays, this is the episode you want to catch.

We cover what the bill actually means, who benefits, and how to plan your next project accordingly.

🎧 Listen to the full episode → https://lnkd.in/gm_CAf-v

On a recent episode of Multifamily Marketwatch, I sat down with Ezra Hammer to discuss California’s “Builder’s Remedy” a...
09/15/2025

On a recent episode of Multifamily Marketwatch, I sat down with Ezra Hammer to discuss California’s “Builder’s Remedy” and what a similar tool could mean for Oregon.

Ezra shared how this policy has transformed housing development in California by holding jurisdictions accountable for underproduction, and why Oregon needs its own version to move the needle on our growing housing deficit.

We talked about:
- How underproduction is driving affordability and homelessness challenges.
- Why “business as usual” isn’t working in Portland and across the state.
- What a Builder’s Remedy could look like in Oregon and how it could reset the conversation around housing supply.

The message is clear: if we’re serious about solving the housing crisis, we need bold action and policies with real teeth.

Watch the whole conversation below 👇

Office-to-Apartment Conversions in Portland: What It Really Takes | Ezra Hammer | HFO Market WatchIn this episode of HFO Multifamily Market Watch, Greg Frick...

09/12/2025

Is Portland easier to build in than LA? Not so fast.

While California’s land use process may be more complicated on paper, the frustration is the same across markets. In this clip, hear why Portland’s approval timelines—and shifting regulatory culture—are just as challenging for developers, especially compared to decades past.

🕒 In Portland or LA, building housing isn’t what it used to be.

09/10/2025

Today’s real estate students are showing up differently.

From mastering proptech to building LinkedIn connections with guest speakers, the next generation of professionals is learning to own the room and the industry. In this clip, hear how curriculum shifts—and student behavior—are evolving for a modern CRE career.

🚀 Tech-savvy, self-advocating, and ready to lead.

Did you know HFO offers a complimentary Business & Family Succession Planning seminar?We bring in CPAs, estate planning ...
09/08/2025

Did you know HFO offers a complimentary Business & Family Succession Planning seminar?

We bring in CPAs, estate planning attorneys, and other professionals to provide real-world strategies and proprietary tools you won’t find anywhere else.

As one recent attendee shared:
“HFO goes beyond selling real estate, they understand a client’s financial world is bigger than a portfolio.”

– Gary McCready

Because your legacy deserves more than just a plan, it deserves clarity.

I agree that the Portland multifamily market is positioned at about 8 o’clock on the graphic, in the recovery phase.We a...
09/03/2025

I agree that the Portland multifamily market is positioned at about 8 o’clock on the graphic, in the recovery phase.

We are seeing decreasing vacancies, limited new construction, and moderate absorption, which are signs that the market is slowly regaining momentum.

What are you seeing in your markets?

Swipe to see stats on Multifamily, Industrial, Office, and Retail.

Thank you, Andrew Hoan, for continuing to beat this drum.It is unbelievable that Multnomah County leadership still refus...
09/01/2025

Thank you, Andrew Hoan, for continuing to beat this drum.

It is unbelievable that Multnomah County leadership still refuses to acknowledge that high tax rates are driving higher-income residents out of the county.

The good news is that there are solutions with pro-growth policies that can attract employers, retain talent, and rebuild our economic base.



Read the full article here:

https://www.kgw.com/article/news/politics/portland-metro-pcef-preschool-pfa-shs-tax-advisory-group-taxpayer/283-2dc428ef-8cb6-40f5-ab3d-0e929f4c2620

Address

2424 SE 11th Avenue
Portland, OR
97214

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+15032415541

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