Brookshire & Associates

10/16/2026

10/12/2026

Prescott’s luxury market is active—and buyers have choices.

Six homes sold above $1 million last week, with closing prices ranging from $1.35 million to $2.2 million. New luxury offerings are also giving buyers more options to consider.

To stand out among those choices, your home needs thoughtful pricing, careful preparation and marketing that clearly shows what makes it special. Together, these help buyers understand and appreciate its value.

If you’re considering selling your Prescott-area luxury home, let’s talk about how to position it with confidence.

10/07/2026

𝗔 𝗹𝘂𝘅𝘂𝗿𝘆 𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗯𝗲𝗴𝗶𝗻 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗴𝗼𝗲𝘀 𝗹𝗶𝘃𝗲.

It begins long before that.

Understanding the property.
Identifying what makes it truly different.
Determining how it should be positioned.
Developing the story.
And creating the photography, video and marketing to bring that story to life.

We're behind the scenes today preparing a remarkable new Prescott property for market.

And sometimes, during that process, one defining element becomes the foundation for the entire story.

For this one?

"𝗧𝗵𝗲 𝗩𝗶𝗲𝘄 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴."

Exceptional properties shouldn't simply be listed.

They should be thoughtfully positioned.

More to come.

— Ron Brookshire
Brookshire & Associates - Luxury Living Prescott

09/19/2026

𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝘀𝗻'𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻.

It's before.

Knowing what homes are selling, what buyers are responding to, where values are moving—and what that could mean for you—gives you something valuable:

𝗢𝗣𝗧𝗜𝗢𝗡𝗦.

You don't have to be ready to buy or sell to start paying attention.

Sometimes a simple conversation today can help you make a much better decision tomorrow.

— Ron Brookshire
Brookshire & Associates - Luxury Living Prescott

09/11/2026

𝐀 𝐛𝐞𝐚𝐮𝐭𝐢𝐟𝐮𝐥 𝐡𝐨𝐦𝐞 𝐠𝐞𝐭𝐬 𝐲𝐨𝐮𝐫 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧.
𝐓𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐡𝐨𝐦𝐞 𝐟𝐢𝐭𝐬 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞.

Luxury isn't just about square footage, finishes or a price point.

It's about finding the place that feels right—for the way you want to live today and the life you're building for tomorrow.

"𝙏𝙝𝙖𝙩'𝙨 𝙬𝙝𝙚𝙧𝙚 𝙜𝙤𝙤𝙙 𝙧𝙚𝙖𝙡 𝙚𝙨𝙩𝙖𝙩𝙚 𝙖𝙙𝙫𝙞𝙘𝙚 𝙗𝙚𝙜𝙞𝙣𝙨."

— Ron Brookshire
Brookshire & Associates - Luxury Living Prescott

08/18/2026

Thinking about selling doesn't mean you're ready to sell.

And that's exactly when some of the most valuable conversations happen.

Before the photographer.
Before the sign.
Before the listing agreement.

There are decisions about timing, preparation, positioning and value that can materially affect what happens later.

My advice? Start the conversation before you need to make the decision.

Good advice is most valuable when you still have options.

— Ron Brookshire
Brookshire & Associates - Luxury Living Prescott

08/13/2026

08/11/2026

Sometimes the best real estate advice is: Don’t sell. At least not yet.

Not every conversation with a homeowner should end with a listing agreement.

Sometimes the market isn’t right.

Sometimes the property would benefit from a few strategic improvements first.

And sometimes, after looking at the homeowner’s goals, timing and alternatives, selling simply isn’t the best decision.

That’s why I believe the conversation should begin with a different question:

“What are you ultimately trying to accomplish?”

Once we understand that, we can determine whether selling—and when to sell—actually makes sense.

Because good real estate advice shouldn’t be about creating the next transaction.

It should be about helping you make the right decision.

— Ron Brookshire
Brookshire & Associates - Luxury Living Prescott

08/07/2026

The biggest mistake I see in luxury real estate isn't pricing...

It's making million-dollar decisions without having a trusted, experienced advisor in your corner.

Over the past 30+ years I've helped clients navigate:

• Luxury home sales
• Investment property analysis
• Complex negotiations
• Commercial sales & leasing
• Property valuations
• Estate and trust transactions

Every property is unique.

Every family has different goals.

Every decision deserves a strategy—not just a sales pitch.

If you're considering selling a luxury home, buying an investment property, or simply wondering what your options are...

Let's have a conversation before you make the decision.

The right strategy can make a significant difference.

— Ron Brookshire

Brookshire & Associates - Luxury Living Prescott

Where exceptional homes meet exceptional service.