05/13/2026
Downtown Prior Lake has the cutest new little hidden pink diamond. 💕✨ During the recent Prior Lake Ladies Night Out event, I stopped into The Cassell Collective the newest boutique located inside Sweet Sparrow Permanent Jewelry , and immediately loved the vibe.
Fun fact: both boutiques are mother/daughter-owned small businesses, which honestly makes me love them even more. It’s one of those cute little boutiques where every corner has something fun, pretty, or unique you suddenly “need” 😂
Needless to say… I already left with a few things.
From adorable clothing, accessories, and gifts to candles, bath products, and all the little feminine details throughout the store, everything feels thoughtfully curated, fun, and impossible not to browse for awhile. 💕
What made it even better was meeting the owners. They were SO friendly and welcoming, and you can tell this boutique was built with heart. I honestly love seeing women-owned small businesses supporting each other and creating such fun spaces in our community.
As someone with an office downtown, I absolutely love seeing more small businesses bringing life, charm, and personality to Main Ave. These are the places that make a community feel special.
Also… bonus points for the adorable window displays Sweet Sparrow has been doing lately. They’re SO cute and make downtown feel extra fun and charming. 💕
Definitely go check them out and welcome them to downtown Prior Lake. 🛍️💕