09/03/2026
Did you catch all of that? Yeah…I didn’t think so. 😂
Here’s what you actually need to know:
Beginning September 4, Northwest MLS is introducing a new optional listing status called “First Look.”
🏡 SELLERS:
• Publicly market your home for up to 21 days before going Active
• Choose whether to allow showings, open houses or offers
• Build awareness while finishing preparations for your Active launch
• Decide whether the listing appears on public real estate websites
🔑 BUYERS:
• Learn about certain homes before they officially become Active
• Keep in mind that every First Look listing may not appear on the big national real estate websites
• Work with an NWMLS broker to help you stay informed about available opportunities
Want access to my Northwest MLS-powered home-search app? Send me “FIRST LOOK,” and I’ll help you get set up!
Thinking about selling? Let’s talk about whether First Look or going directly Active makes the most sense for your home.
Erica Richardson | Loyal Key Homes
Keller Williams Puyallup