07/19/2026
Can a referee pull for one team to win? 🏈
Not really. And that’s exactly the best way to think about Dual Agency in real estate.
Dual agency happens when a single agent (or the same brokerage firm) represents both the buyer AND the seller in the exact same transaction.
While it’s legal in most states, it completely changes the game for you as a client. Here is why you need to understand it before you sign on the dotted line:
The Agent Becomes Neutral: Once an agent becomes a dual agent, they can no longer advocate, negotiate, or fight for either side. They can't advise the seller to take less, and they can't advise the buyer to offer more. They shift from being your coach to being a neutral referee.
Confidentiality is Locked Down: They cannot share the seller's bottom line or the buyer's maximum budget. Conversations become highly restricted to keep things fair.
You Have Options: If you find yourself in an "in-house" transaction, you don't have to agree to traditional dual agency. You can ask for Designated Agency, where the firm assigns a completely different agent to look out for your specific interests.
The Takeaway: There is nothing inherently wrong with dual agency if everyone consents, but you deserve to have a 100% dedicated advocate in your corner. Always ask your agent to explain their agency disclosure form before you start touring homes or listing your property!
Have questions about how representation works? Drop them below or send me a DM! 📲