09/25/2026
🏡Sellers, thee weakest position a seller can be in, is chasing the market. You don’t determine the price, your agent doesn’t determine the price. The market determines the price. There was a time we could stretch. Not anymore. We MUST price it right to attract the buyers who are out here, quickly. Sellers don’t want to leave any money on the table, nor do I…the sellers who DO lose money are the ones who aren’t pricing their properties correctly. I have seen sellers price on “what they need to make”, “what they put in to the house”, “how much they paid for the home”, and respectfully, the market doesn’t care. When they insist on pricing this way, they’ve already lost prospective buyers and start a trail of reductions to the bottom, making less than if they priced it correctly to begin with.
From SHIFT - "In addition to their home's immediate value, sellers are also challenged to come to terms with another reality of the marketplace - the direction and speed at which the market is moving.... The direction in which the market is going and the speed at which it's moving determine the pricing strategies."