Wendy E Struble Page

02/08/2026

We did it again! 🎉 Thank you for choosing me as your Favorite Elected Official in the VolumeOne Best of the Chippewa Valley poll.

While I appreciate the recognition, I'm most appreciative of the confidence you've shown in me at the ballot box. I will always put public safety first as your Sheriff.

As a side note, I also grew up in the Chippewa Valley. In fact, every branch of my family tree has roots inside Chippewa County since the mid-1800s. My Chippewa Valley roots run deep!

02/08/2026

Don’t pass up those cake stands at Goodwill just yet. Here are 10 clever ways to reuse them.
Full article 👇 💬

02/08/2026

01/03/2026

12/26/2025

12/26/2025

12/08/2025

12/08/2025

What you see: "This kitchen just needs cosmetic updates!"

"Someone with vision will love this!"

What buyers see: "$40k kitchen reno before I can use it."

"I have to live in a construction zone for 6 months."

The potential gap:

You: Worth $500k with some minor work!

Buyers: Needs $80k in renovations. I'll pay $420k.

The buyer who "sees potential" wants an $80k discount to deal with it.

Why "potential" doesn't sell:

1. Buyers don't want projects
They want move-in ready, not move-in-and-renovate.

2. Buyers can't visualize

You lived there 10 years. You know what it COULD be.

They see what it IS.

3. Buyers do the math

Outdated kitchen = $40k
Ugly carpet = $8k
Overgrown yard = $5k

They're subtracting $53k from your price.

The brutal truth:

Option 1: Fix it yourself

Spend $30k
Sell for $70k more
Net $40k profit

Option 2: Sell "as-is with potential"

Spend $0
Buyer demands $70k discount
Net -$40k loss

What buyers actually think:

You say: "Hardwood under the carpet!"

They think: "Why didn't YOU remove it?"

You say: "Easy cosmetic fixes!"

They think: "Then why didn't you do them?"

You say: "Priced for potential!"

They think: "Priced like you're lazy."

You don't need to renovate everything.
But you DO need to:

Deep clean
Remove clutter
Fix obvious issues
Paint neutrals
Mow the lawn

Cost: $2k-$5k
Return: $20k-$40k

The truth:

Buyers don't buy houses for what they COULD be.

They buy for what they ARE.

Or they discount heavily for the work.

Your choice:

Fix it and get top dollar
Price it like the fixer it is
Watch it sit wondering why "buyers don't see potential"

They see it. They just don't want to pay full price for your to-do list.

12/08/2025

10/21/2025

Come to my New Construction Listing at 519 Cameron Rd, Rice Lake on 10/26/2025 Noon to 3pm

Seller offering up to 1% interest rate Buy Down. This Amazing new construction is ready to view! Enjoy an Open concept in this easy living 4 bedroom, 3 bath home. Boasts custom cabinets, granite countertops, floating island for every special need. Stainless Steel appliances make kitchen bright and inviting. Spacious en suite with walk in closet and separate bath. Finished lower level gives plenty of light with 3 egress windows in bedrooms and family room and a 3/4 bath make wonderful living space. A bonus storage space for all the special things we save. 3 car garage is a real plus in Wisconsin. Home is completed, sod to be installed in the coming week!

10/14/2025

Come visit at My Open House on Saturday October 18th, 2025 2pm-4pm!
Enjoy living big in the small home town of Prairie Farm. Step in side warm & inviting interior featuring fresh finishes, an efficient layout with plenty of natural light throughout. Spacious kitchen offers ample cabinet space with breakfast nook and in kitchen eating bar, while the comfortable living area is perfect for relaxing or entertaining. Enjoy outdoor living in the generous yard, especially sitting around the patio in yard by the firepit. Seller is leaving plenty of wood by fence line for your burning pleasure. Updates to include: Kitchen Remodeled 2023, New flooring 2017, Back Deck 2017,Upstairs carpet 2020, New storage shed 2021 great for all your tools, toys or hobbies, Electric to garage & shed 2022, concrete patio with firepit in back yard, Wood burning stove in living room2022, fenced yard area, city sewer with drilled well service the home.