04/23/2026
New development on the horizon!
Spy Rock planning 7-story mixed-use building near Ukrop’s in Westwood area
The nearly 2-acre site at Westmoreland and Jacques streets is proposed for a 7-story mixed-use building. (Jonathan Spiers photos)
A project that would add over 200 more apartments to Henrico’s Westwood area would also take the transforming corridor to new heights.
Spy Rock Real Estate is planning a 7-story building with 224 apartments and street-facing retail space at 1921-1925 Westmoreland St., a nearly 2-acre site south of the Jacques Street intersection and across Westmoreland from the Ukrop’s Homestyle Foods bakery and catering business.
At 7 stories, the building would be the tallest in the corridor, which has been changing in recent years from primarily industrial uses to a mix that includes new apartments and offices.
On the other side of the Ukrop’s building, the former Kinsale office building and Tapestry West Apartments are both 5 stories tall, as is The Alder on Dabney, the 245-unit complex Spy Rock developed on 2 acres near Topgolf. Farther north, the former Holland Tower, now called Marwaha Tower III after its purchase last year for $13 million, is 6 stories tall.
Spy Rock’s building on Westmoreland would include a 6-story parking deck with 303 spaces and a 2,500-square-foot retail space fronting Westmoreland. The parking deck would have a single access off Jacques Street.
SpyRockWestmorelandApts
A conceptual site plan shows the building layout with parking deck access off Jacques Street.
The structures would replace two single-story buildings on the site, including the building at 1925 Westmoreland that once housed a crematorium and offices for TV station Fox Richmond. An existing railroad spur that lines the east side of the site would be maintained.
Spy Rock principal Andrew Basham said the apartments would be a similar mix to The Alder on Dabney, which has 154 one-bedroom units, 76 two-bedrooms and 15 three-bedrooms. He said rent ranges for the Westmoreland apartments have not been determined.
While Spy Rock doesn’t yet own the site, Basham said the firm has been courting the property’s owners for a few years and “the time was right for them to move on from their ownership of the property.” The property is currently owned by Woods-Westmoreland LP, a Goochland-based entity that acquired it three years ago in a $680,000 transaction.
Henrico has assessed the property at $2 million.
SpyRockWestmoreland2 Cropped
One of the two buildings on the property once housed offices for TV station Fox Richmond.
Spy Rock is seeking a provisional-use permit from the county for the project, which is set to be heard by the planning commission April 9. Basham said the project cost and anticipated timeline have not been determined.
A county staff report describes the project as generally consistent with the Westwood Redevelopment Overlay District, but that planners could be more supportive if a more cohesive master plan document is provided. Specifically requested are details on pedestrian facilities, landscaping and amenities.
A submitted conceptual plan shows the apartments would wrap around an interior courtyard. An amenities space and leasing office would front Jacques Street and flank the access to the parking deck. A 5-foot-wide sidewalk also would be added along both roads.
Poole & Poole Architecture is designing the apartments. Timmons Group is handling civil engineering and completed a parking analysis that determined the proposed parking would exceed peak parking demand.
The site is just south of a similar-sized property where Fulton Hill Properties is approved to develop a 7-story building with 253 apartments. Fulton Hill put that property at Westmoreland and Thalbro Street on the market two years ago with an $8 million price tag.
The Fulton Hill property was carved out of the adjacent former UTurn property, which Hill City Church purchased in 2023 and is now renovating.
Westmoreland Crossing 1
The 19-acre office complex at 2000 Westmoreland St. is planned for redevelopment.
Meanwhile, the Ukrop family has yet to pull the trigger on their plan to redevelop and infill the nearly 20-acre complex at 2000 Westmoreland St. where Ukrop’s Homestyle Foods is based. The multi-phased project could ultimately consist of 1,000 multifamily residential units, along with a mix of retail, restaurant, office and hotel uses.
Developer Rob Lanphear with Pivot Development, who the Ukrops are working with on the project, said they remain committed to the area and are waiting for the right time to go forward with the project.
“There’s a lot happening in the area. We’re pretty excited for the way that everything’s continuing to grow and develop,” Lanphear said.
“The Ukrops are committed for the long term (to) the development. The idea is to hold it for the long term and steward the property,” he said. “Like many folks, we’ve been managing that puzzle of design, construction costs, capital costs and the leasing market, and just watching for the right time to move forward.”
Also nearby, Middleburg Communities is moving forward with its 300-unit Scottwood apartments at 4400 W. Broad St. The Northern Virginia-based firm purchased the nearly 6-acre property last week for $11.5 million.
https://richmondbizsense.com/2026/04/06/spy-rock-planning-7-story-mixed-use-building-near-ukrops-in-westwood-area/
