03/19/2026
Here's a statement Gary Keller made this week about how real estate works best for the Buying and Selling public. Authenticity and transparency are key to fair dealings and a robust industry. So here's Gary:
"Real estate markets will continue to evolve. New ideas will emerge. Some will succeed, and others will fade. But some things should remain constant:
Consumers deserve transparency.
Sellers deserve the ability to choose how their homes are marketed.
Buyers deserve fair access to the entire market.
Homes achieve their true market value when the entire market can see them.
And that brings us back to the point I made in my first op-ed: Homeowners deserve a clear and transparent choice about how their homes are marketed.
Transparency creates trust, and trust is what makes markets work." Amen, Brother.