07/05/2021
If you began investing in real estate from 5-20 years ago, you may be familiar with the 1% rule. This "rule" basically says that a property where the MONTHLY rent is 1% or more of the PURCHASE PRICE is a good deal, and anything else is not. It's a "cash flow" heavy model, and during the recession of 2008 it became popular.
At Formatic, we have long coached our clients that this model oversimplifies the real estate market and ignores many crucial components that should have different weight in your decisions based on your goals and timelines.
The 1% rule does not take into account the vast difference sin property taxes by city and state, the fact that states like California have virtually no property tax increase from when you purchased it (which is why long term investors favor California!), money down, interest rates, and more.
When this is pointed out to some, we often hear "Oh, it's not really a rule! It's just a guideline!". We've been around enough to know that it is absolutely used as a shortcut and a set rule by many. We call these things "Investor Donuts". They are tasty and easy to wolf down, yet in the end they are not meeting your nutritional (investment) needs. We see many people pass on amazing deals that fit their profiles perfectly because some guru told them don't skip this rule. And those deals are becoming harder and harder to find.
Reinforcing this, Bigger Pockets recently published some great data, and arguing that in many cases, a 0.5% guidelines (not rule), works better. We agree.
And it is a general filter guideline. The point is that you need to determine your LOCAL market's rule by running real numbers. Know your local market! Combine local market data with your goals and timelines and adjust accordingly. Using a "simple" rule to make your investment decisions could lead you financial starvation.
Whether it's cap rates, Gross Rent Modifiers, the 1% rule, the 50% rule, or any other metric, make sure you are only using them to w**d out the extreme outliers, then do that MATH to determine the actual performance. At Formatic, we teach the importance of learning how to use a proper Cash-on-Cash (CoC) and Internal Rate of Return (IRR). This creates true apples to apples comparisons across any price point and asset class.
If you need help finding or evaluating a deal before getting locked in, reach out! We will help you know the true numbers and discuss your goals to see if it's the right fit!
https://www.biggerpockets.com/blog/1-percent-rule-dead?utm_source=Iterable&utm_medium=email&utm_campaign=Pro%20Only%20Newsletter%20%7C%2007/05/2021%20%5BTest%20-%20Letter%20Version%5D&utm_channel=28425&utm_content=Marketing
The 1% rule is simply a rule of thumbβand an outdated one at that. Here's why real estate investors should ignore this metric.