11/24/2025
Zillow isn’t just a home search site — it’s become an online toll for buyers.
Through its Flex program, Zillow takes up to 40% of an agent’s commission on each lead. Now that buyers pay their own agent’s fee, that “referral fee” drives your cost up, not the agent’s.
I put everything you need to know into a simple, eye-opening breakdown.
Discover how Zillow’s “Flex” program acts as an online toll, adding hidden 40% referral fees and driving up home-buying costs after the NAR settlement.