The Friend Team - Real Estate

The Friend Team - Real Estate 🏡 The Friend Team is your women-owned real estate team serving Rochester & the Finger Lakes. For all the rest, let our team guide you!

With 2,000+ families served, $410M+ in sales, and 550+ ⭐️ reviews, we’re proud to be a trusted name in Upstate NY real estate. 💛 We are a group of real estate specialists that blend skilled insight, years of market experience, competitive negotiation strategies & compassionate advice to help clients, friends & family achieve their real estate goals. Deciding to buy, sell or invest is only the first big decision you'll make throughout the real estate process. https://linktr.ee/TheFriendTeam

Some people make everything they touch a little better. ✨That’s Brittany.❤️She’s our Director of Operations, but that ti...
09/05/2026

Some people make everything they touch a little better. ✨

That’s Brittany.❤️

She’s our Director of Operations, but that title doesn’t even begin to cover what she means to our team.

She’s an incredible leader. A mom. A wife. A keeper of our culture. The person thinking 10 steps ahead while somehow still noticing the little things that make someone feel special.

She’s always thinking about our people, how we can grow, what we can do better, and how we can make whatever we’re building more meaningful and more beautiful than we found it.

She encourages us. Challenges us. Takes care of us. Laughs at all of our jokes 😆 and brings so much joy into the room.

Her brain truly never turns off (we’ve tried 😂), and so much of what happens behind the scenes at The Friend Team is better because Brittany is there thinking about it before the rest of us even realize it needs to be thought about.

We are incredibly lucky to have her leading alongside us, and even luckier to call her our friend.

Happy Birthday, Brittany!

We love you and are SO grateful for you. ❤️

09/03/2026

The difference between a seller who gets a great result and one who leaves money on the table often comes down to what happens in a very small window

The 7 days BEFORE your home hits the market and the 7 days AFTER.

There are about 15 decisions made during those two weeks that can have a BIG impact on your final result.

Pricing, timing, how you launch, what happens when offers start coming in. Those decisions add up.

We put together a simple guide that walks through all 15!

Want a copy? Comment GUIDE below and we’ll send it right over! 👇

The Friend Team | Rochester NY Real Estate | Finger Lakes Real Estate | Have a FRIEND on Your Side

09/01/2026

Want to avoid a bidding war? You don’t always have to. 🏡

One of our favorite strategies is watching homes that make it through delayed negotiations and are STILL available.

That’s when the conversation can change.

Less competition. More negotiating power. Maybe you keep your inspection, ask for concessions or simply get a better price.
We’re constantly watching days on market, monitoring delayed negotiations and talking with other agents to find these opportunities for our buyers.

Because it’s not always about being the first one through the door. Sometimes it’s knowing when to make your move. 🎯

If bidding wars have you sitting on the sidelines, talk to us. We’ve got a whole toolbox of strategies.

Have a Friend On Your Side. 🤍

The Friend Team | Rochester NY Real Estate | Rochester NY Realtors | Buying a Home in Rochester NY | Finger Lakes Real Estate

08/28/2026

One thing buyers are making VERY clear right now? They’re tired of projects.

After years of searching, competing, writing offers and waiting for the right house, a lot of buyers just want to get the keys and LIVE.

That doesn’t mean your home needs to be brand new or perfectly updated before you sell. But clean, well-maintained and move-in ready? Buyers are noticing. And in many cases, they’re willing to pay for it.

Thinking about selling? Knowing what’s worth doing before you list (and what’s not) can make a big difference.

The Friend Team | Rochester NY Real Estate | Finger Lakes Real Estate | Friend on Your Side | Friday with Friends

08/24/2026

Team bonding…but make it competitive 😂

On Friday, the Friend Team couples squared off for our first-ever Friend Team Olympics! Sack races, co****le, bocce ball and then some. Let’s just say, the competitive sides definitely came out. 😂

The amount of laughter was unreal, the rivalries were questionable, and the memories were the best part.

So grateful for a team that works hard together and has just as much fun together. ❤️

Already thinking we may need a rematch next year…

08/20/2026

✨ NEW PRICE | CRAMER ROAD, CANANDAIGUA ✨

A rare opportunity just got even better. Now offered at $449,900, this incredible 34-acre parcel in the Town of Canandaigua offers the perfect blend of privacy, natural beauty, and potential.

🌿 1,100 feet of road frontage
🌳 Wooded areas with oak & cherry
💧 Scenic creek + natural spring
🏡 Gently sloping terrain
🌾 Possibilities for agriculture, development, or your own private estate
📍 Minutes to downtown Canandaigua, Main Street & Canandaigua Lake
🚗 Less than 45 minutes to Rochester

Whether you’re an investor, developer, farmer, or simply dreaming of a private retreat, opportunities with this much acreage and this location are truly rare.

34 acres. Endless possibilities. A new price.

📍 Cramer Road, Canandaigua
💰 $449,900

Presented by The Friend Team
FingerLakesRealEstate CanandaiguaLake RealEstateOpportunity

08/20/2026

JUST LISTED | 240 Rawlinson Rd, West Irondequoit

Move right in and enjoy this one! Beautifully updated inside and out, this 3-bedroom West Irondequoit home has the charm you want and the big updates already checked off the list.

• Gleaming hardwood floors
• Updated kitchen + bath
• Bright dining room with bay window
• Three-season room
• Spacious, flat backyard + patio
• Roof, siding + windows 2018
• Furnace 2018 | A/C + HWT 2020
• New insulation 2025

All tucked away on a low-traffic, sidewalk-lined street with easy access to Lake Ontario, Route 104 and everything Irondequoit has to offer.

240 Rawlinson Rd | West Irondequoit, NY
More Info: https://bit.ly/240RawlinsonRD

The Friend Team | Keller Williams Realty
Have a Friend on Your Side

Happy Birthday to the one and only Leslie! 🎂She’s the person who will always make time to listen, offer advice, share a ...
08/20/2026

Happy Birthday to the one and only Leslie! 🎂

She’s the person who will always make time to listen, offer advice, share a little wisdom and, more often than not, tell a story that has the whole room cracking up. 😂 She has a heart of gold, genuinely wants the best for the people around her and cares deeply about doing right by her clients, her teammates and everyone she works with.

And the impact she’s made over the years is pretty incredible...

🏡 880 families served
❤️ $216 MILLION+ in career sales

Those numbers tell an amazing story, but anyone who knows Leslie knows they’re only a small part of it. Behind every one is a family she cared for, a relationship she built and years of showing up for people with the same heart and dedication she brings to our team every day.

The Friend Team simply would not be what it is today without Leslie!

Happy Birthday, Leslie! We hope you feel extra celebrated today! 🥳❤️

Some of our favorite closings start long before the SOLD photo. 🤍Jess first met Patricia & Mitch at a bridal show, and f...
08/18/2026

Some of our favorite closings start long before the SOLD photo. 🤍

Jess first met Patricia & Mitch at a bridal show, and fast forward to now, she’s had the privilege of helping them sell their home AND find the perfect step-up home in Webster!

More space, a new neighborhood and, possibly the best part… a POOL. ☀️

Congratulations, Patricia & Mitch! We loved being part of this move and can’t wait for you to enjoy that backyard!

The Friend Team | Rochester NY Real Estate | Webster NY Real Estate

08/14/2026

A closer look at 43 Southcross Trl 👀🏡

This is one of those homes where the location really adds to the lifestyle. Step outside and you’re just moments from the Erie Canal Trail, ½ mile from the boat launch and an easy walk or bike ride into Fairport Village. Plus, Wegmans, schools and everyday conveniences are right nearby.

Inside, there’s over 2,000 sq ft with 4 bedrooms + 3 full baths, hardwood floors, a spacious eat-in kitchen and an enclosed porch that might just be our favorite spot in the house. 😍

The completely redone lower level adds even more flexibility with a gas fireplace, 4th bedroom and full bath, perfect for guests, extra living space or a potential in-law setup.

And yes, you get Fairport Electric + Greenlight internet, too!

Take the tour and see why 43 Southcross Trl has so much to offer. ✨

The Friend Team | Rochester NY Real Estate | Have a Friend on Your Side

Address

2000 S Winton Road
Rochester, NY
14618

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