Scott Barrows - Keller Williams Realty

Scott Barrows - Keller Williams Realty real estate agent in Rochester, NY. Let me help you find your perfect home. Keller Williams real estate agent in Rochester, NY. Looking to buy or sell?

Please give me a call.

09/22/2026

Over the last 12 weeks, the Rochester-area median sold price rose to $291,000, up from $275,000 during the same period last year.

At the same time, median days on market increased slightly from 54 to 56 days.

So what does that mean?

Prices are higher, but buyers are taking a little more time. Sellers may need a bit more patience, while buyers may have slightly more negotiating room in some parts of the market.

If you’re curious what your home might realistically be worth right now, I’m happy to put together a number for you — no pressure, just useful information.

HomeBuying

Happy Labor Day 🇺🇸Quick Rochester market update before everyone gets back to enjoying the day:🏡 256 new listings🤝 322 pe...
09/07/2026

Happy Labor Day 🇺🇸

Quick Rochester market update before everyone gets back to enjoying the day:

🏡 256 new listings
🤝 322 pending
🔑 323 sold
📉 102 price reductions
⏰ 135 expired

The biggest number to me: 66 more homes went pending than came on the market.

Buyer demand is still strong, but the 135 expired listings are a reminder that buyers are also being selective.

For buyers, good homes can still move quickly.

For sellers, pricing, condition, and positioning still matter.

Enjoy the holiday, and I’ll see you around Rochester.

HomeSelling

08/11/2026

🏡 Getting showings but no offers?

That’s frustrating—but it’s also information.

If buyers are scheduling appointments, your home is getting their attention. Something is happening between “I want to see it” and “I want to buy it.”

Sometimes it’s price.
Sometimes it’s condition.
Sometimes it’s presentation.
Sometimes buyers simply prefer the competition.

The important thing is to look for a pattern.

One buyer’s opinion is just one opinion. But if several buyers keep saying the same thing, that’s when a seller should pay attention.

You don’t need to panic—but you also don’t want to ignore what the market is telling you until the listing loses its momentum.

What do you think is the biggest reason buyers tour a home but don’t make an offer?

08/10/2026

🏡 Rochester Market Minute — here’s what happened in the local housing market over the last 7 days.

435 new listings
416 homes went pending
375 homes sold
149 price reductions
137 listings expired

The big takeaway? Homes are still moving — but buyers have options, and sellers need to pay attention to pricing.

Thinking about buying or selling in the Rochester area? Follow along — I break down the numbers every Monday.

08/06/2026

🏡 Should buyers wait for interest rates to come down?

Maybe—but there is another side to that decision.

If rates fall, more buyers may enter the market. That could mean more competition, more multiple-offer situations, and potentially higher home prices.

Buying now may mean accepting a higher rate, but it could also give you fewer competing buyers and more negotiating room.

And while refinancing may be an option later, there is no way to go back and buy today’s home at yesterday’s price.

The goal is not to perfectly time the market. It is to buy when the home, payment, and timing make sense for you.

08/04/2026

💰 Price reductions aren’t just about lowering the price—they’re about timing.

Many sellers wait too long to adjust, and by then they’ve lost the attention they had when their home first hit the market.

If you’re thinking about selling, having the right pricing strategy from day one can save you time, stress, and money.

Have questions about your home’s value? Send me a message!

08/03/2026

🏡 Rochester Market Minute

This week’s numbers tell an interesting story.

✔️ 432 New Listings

✔️ 441 Pending Homes

✔️ 342 Sold

📉 177 Price Reductions

⏰ 154 Expired Listings

Buyer demand is still strong—but the market is becoming less forgiving for sellers who miss the mark on pricing or strategy.

The takeaway?

Homes are still selling, but pricing, presentation, and marketing matter more than ever.

Would these numbers change how you would approach buying or selling?

07/30/2026

There were 118 price reductions in the Rochester market during the last seven days.

That doesn’t automatically mean every one of those homes is now a bargain. Sometimes the seller started too high, the property has been sitting, or buyers simply didn’t see enough value at the original price.

But a reduction can create opportunity:

Less competition.
More negotiating room.
A seller who may be more motivated.

The key is still comparing the home to recent sales and making sure the new price reflects the value.

Sometimes the best opportunity isn’t the newest listing—it’s the home other buyers overlooked.

Would you take another look at a home after a price reduction?

07/28/2026

Just because a home expires…

doesn’t mean it won’t sell.

Many homes fail to sell because of strategy—not because they’re bad homes.

If your listing expired, don’t get discouraged. Sometimes the right approach makes all the difference.

👇 Have questions? Drop them below.

07/27/2026

🏡 Your Rochester Market Minute

Something interesting happened this week: more homes went pending than new listings came on the market.

445 new listings → 449 pending.

At the same time, we saw 118 price reductions, 68 expired listings and 30 withdrawn.

My takeaway? Buyer demand is still there—but buyers are paying attention to price, condition and value.

For sellers, strategy matters. For buyers, price reductions and homes that have been sitting may create opportunities.

Are you surprised that pending sales outpaced new listings?

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2000 Winton Road S Bldg 1 Ste 201
Rochester, NY
14618

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