Scott Barrows - Keller Williams Realty

04/04/2026

Here me out on this one but...

pricing your home slightly below market value can actually work in your favor 🏡

It might sound backwards at first, but in many cases, this strategy is designed to do one thing really well…

👉 create demand early

When a home is priced competitively, it tends to attract more attention right away.

📈 More clicks.

📈 More showings.

📈 More buyers walking through the door.

And when multiple buyers are interested at the same time, that’s where you can start to see stronger offers and better terms.

This becomes even more important as we move into the spring and summer markets with more homes hitting the market and more competition 🌷

If a home is priced too high, it can blend in or sit longer than expected.

But when it’s positioned well from the start, it has a better chance of standing out and building momentum early.

And that early momentum can make a big difference in how your entire sale plays out.

The goal isn’t to price low…it’s to price strategically so your home gets the attention it needs right away.

If you’ve been thinking about selling in Rochester, this is one of those decisions that can really impact your results.

04/03/2026

Tired of losing bidding wars on Rochester NY homes? In this video I break down the exact three-part strategy that winning buyers are using right now to beat the competition — without blindly throwing money at every house they like.

04/02/2026

New Listing
267 Valiant ( Henrietta)
Offered at $199,900

Charming Henrietta Ranch – Opportunity Knocks!
Welcome to 267 Valiant Drive, a beautifully maintained 2-bedroom ranch in the heart of Henrietta. Whether you are looking to stop paying rent and start building equity, or you’re ready to trade the stairs for easy, single-story living, this home is the perfect fit.

The Interior
Step inside to a bright, open-concept living and dining area that makes the home feel incredibly spacious.

Modern Touches: Enjoy a remodeled bathroom and beautiful hardwoods and ceramic tile throughout—no carpet here!

Space to Grow: The full basement offers massive potential for a home gym, workshop, or future finished rec room.

The Exterior & Mechanics
Forget the “fixer-upper” stress. This home has seen significant “heavy lifting” upgrades over the years, including:

Energy Efficiency: High-efficiency furnace and central air (2017).

Peace of Mind: Tear-off roof (approx. 8 years old) and vinyl thermopane windows.

The Backyard: A fully fenced, oversized lot (0.4 acres) provides a private oasis. Relax on the covered back deck or the spacious front entry deck.

Parking: An oversized 2-car attached garage provides plenty of room for vehicles and extra storage.

The Location
Situated in a quiet, convenient neighborhood off East Henrietta Rd, you are minutes away from Calkins Road shopping, Wegmans, and RIT. Plus, you’re within the highly-regarded Rush-Henrietta School District. Delayed negotiations until 4/7/2026@noon.

03/30/2026

Wondering what your Rochester NY home would actually sell for right now? Before you trust Zillow or guess based on your neighbor’s sale, watch this. In this video I break down exactly how home values are determined in Rochester’s market, why online estimates miss the mark, and what the pricing strategy looks like that’s getting sellers 111% of list price or more.

What you’ll learn:
∙ Why Zillow’s home value estimate can be wildly inaccurate in Rochester NY
∙ What a Comparative Market Analysis (CMA) actually is and how it works
∙ The specific factors that adjust your home’s value up or down
∙ Why Rochester’s 111%+ list price average makes pricing strategy critical
∙ How to get a free professional home valuation for your specific property

03/24/2026

Thinking about selling your home in Rochester NY? Before you pick a listing price, watch this. In this video I break down the single biggest mistake I’m seeing sellers make right now — and how it’s actually costing them thousands of dollars in one of the hottest real estate markets in the entire country.

What you’ll learn:
∙ Why overpricing your Rochester home backfires even in a seller’s market
∙ What happens to listings that sit too long — and why buyers get suspicious
∙ How Rochester homes are averaging over 111% of list price when priced correctly
∙ How strategic pricing creates competition and drives your final sale price UP
∙ What to do before you ever pick a number for your listing

💬 Are you thinking about selling this year? Drop your questions below — I read and respond to every comment.

03/17/2026

Why does EVERY house in Rochester have 10+ offers?! 🤯

If you’ve been trying to buy a home in Rochester NY, you already know the struggle — you find a house you love and suddenly there are 10 other offers on the table. In this video I break down exactly WHY this is happening and what you need to do right now to actually compete.

03/16/2026

Thinking about waiting for mortgage rates to drop before buying a home in Rochester NY? In this video I break down why that decision may actually be costing you more money every single month — and what the data says you should do instead.

What you’ll learn:
∙ Why Rochester home prices have risen 75% since 2019 and aren’t stopping
∙ The real math behind waiting for a lower rate on a higher priced home
∙ Why refinancing later is always an option but buying at today’s price isn’t
∙ How out-of-state buyers from NYC and Boston are affecting your competition
∙ What to do right now if you’re serious about buying in Rochester

💬 Are you waiting for rates to drop? Tell me below — I’d love to hear where you’re at and help you think it through.

03/05/2026

Let’s see who the real locals are...how many can you check off? 👀

If you can check off 6 or more, you can count yourself a true local.

✅ If you can’t check off 6 save this post and consider it your Rochester bucket list!

03/04/2026

If you don’t know the answer to any of these questions, don’t worry.

I’ve got you covered, so let’s dive in -

🔵 Q: Should you be prequalified or preapproved?

🔵 A: Prequalification is usually based on information you share online with a mortgage calculator and gives you a rough estimate of what you might afford.

Preapproval goes further because a lender reviews your documents and verifies your finances. In a competitive market, preapproval with offers carries more weight and is sometimes even required by sellers for showings.

🟤 Q: What are you agreeing to in a written buyer’s agreement?

🟤 A: A written buyer’s agreement outlines how your agent represents you and how compensation works. It sets expectations on both sides so you understand the scope of services and the length of the relationship.

🟡 Q: Do you know your total out-of-pocket costs?

🟡 A: Your down payment is only part of the picture. Buyers should also account for closing costs, inspections, appraisal fees, moving expenses, and more.

Knowing the full financial picture upfront helps you move forward with confidence and avoid surprises. Tip - talking with a lender and agent is a great way to get an idea of this ahead of time!

Want more info on any of these topics or have another question? Let me know, and be sure to save this post come back to if you need to ✔️

02/08/2026

Super Bowl Sunday is a reminder that home features get very real, very fast 😅

🏈 Couch space = important

🏈 Counter space = more important

🏈 Driveway space = suddenly everyone’s business

The real winner of the game… a house that can handle a crowd 🙌 🏡

01/27/2026