The Churchill Britt Team-Coldwell Banker Real Estate Group

The Churchill Britt Team-Coldwell Banker Real Estate Group Realtors To learn how they can help you accomplish your real estate goals, Schedule a Coffee- text at Janet's personal cell at 815-505-5554.

06/18/2026

Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us.

Right now, local markets are moving in very different directions. And your strategy as a buyer or seller should reflect ...
06/18/2026

Right now, local markets are moving in very different directions. And your strategy as a buyer or seller should reflect your market.

Want to know which way our local market is leaning and what that means for your move? Let's connect.

Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us.

The sellers having the most success today are the ones who understand the market has changed and are adapting to meet it...
06/18/2026

The sellers having the most success today are the ones who understand the market has changed and are adapting to meet it where it is.

Sometimes that means negotiating on closing costs. Sometimes it means offering something else. The key is knowing which concessions are worth it for our local market.

If you’re wondering what's normal in our area, what's worth negotiating, and where it makes sense to stand firm, let’s connect.

A few years ago, sellers could get away with saying "no" to just about everything.

06/17/2026

One of the biggest reasons buyers are still sitting on the sidelines is because they think home prices are going to come down.

06/17/2026

Even though you may be hearing talk about prices crashing online, it’s not true nationally. While some areas are seeing slight declines, prices are still going up in 71% of markets. That means the majority are seeing prices rise, not fall. So, don’t believe everything you hear online. If you want the truth, lean on the pros.

06/16/2026
A lot of people who want to move are telling themselves the same thing: "Maybe I'll just wait until later this year."But...
06/16/2026

A lot of people who want to move are telling themselves the same thing: "Maybe I'll just wait until later this year."

But before you decide, make sure you understand what you could be giving up too. Because moving this Summer does have its advantages.

For buyers, it could give you more options in your price point. Historically, there are over 30% more fresh listings in the Summer compared to the rest of the year.

For sellers, it can mean a better sales price. Data shows, on average homes sell for 4% more in the typical Summer month compared to usual month in the Fall or Winter (when demand typically falls off).

The point isn't to rush into anything. It's just to make sure you have the full picture before deciding whether waiting is really your best move.

DM me if you want to talk through your options. No pressure, just perspective based on years of experience.

06/15/2026

A few years ago, sellers could get away with saying "no" to just about everything.

A few years ago, sellers could say "no" to just about everything a buyer asked for.No repairs.No concessions.No negotiat...
06/15/2026

A few years ago, sellers could say "no" to just about everything a buyer asked for.

No repairs.
No concessions.
No negotiation.

Today? The market looks a little different.

Zillow says 67% of sellers pay some or all of their buyer's closing costs.

That doesn't mean every seller should do it. But it does mean the most successful sellers today understand something important:

The market has shifted. And that's means negotiation is back on the table.

Sometimes helping with closing costs makes sense. Sometimes another concession is the better move. But it’s normal for today’s market to require some give and take.

The key is knowing what buyers are asking for in your area, and which compromises are actually worth making.

Want to know what sellers in our area are negotiating right now? Send a message or drop a comment below.

Address

109 Showplace Drive
Rockford, IL
61007

Alerts

Be the first to know and let us send you an email when The Churchill Britt Team-Coldwell Banker Real Estate Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Churchill Britt Team-Coldwell Banker Real Estate Group:

Share

Category